Marketing Daily
Monday, February 5, 2007
  • Cover Girl Seeks Real Women Of Color

    [Beauty] Cover Girl may be the next Dove -- at least in how it uses real women in ads. The P&G; cosmetic brand held … Read the whole story

  • Harley-Davidson Ranks as Showroom Brand Leader

    [Automotive] Harley-Davidson ranked highest in a new study about customer experience at motorcycle showrooms. Read the whole story

  • Boston Bomb Stunt Drove Online Traffic To Cartoon Network

    [Promotion] Traffic to Web sites linked with the Cartoon Network's Adult Swim block jumped significantly after the real-world publicity stunt for "Aqua Teen Hunger … Read the whole story

  • Toyota's FJ Cruiser Takes a Cross-Channel Road to Baja

    [Automotive] To push its new off-road FJ Cruiser, Toyota is employing a cross-channel marketing blitz featuring the FJ Cruiser racing team competing in the … Read the whole story

  • Gem, Flower Spending Increases During Super Bowl

    [Trends] Whether it's a jump on Valentine's Day shopping or to assuage guilt over spending extra time watching TV, florists and jewelers enjoy buying … Read the whole story