Marketing Daily
Monday, February 12, 2007
  • GM's Wild Ride Of A Week Results In Robot Ad Revision

    [Automotive] Responding to a week of growing criticism from suicide prevention and mental health groups, General Motors announced it will modify its "Obsessed with … Read the whole story

  • American Express Outlines Next-Generation Rewards

    [Financial Services] American Express will introduce a rewards enhancement this year giving its members a one-stop process for finding and booking travel using frequent … Read the whole story

  • Ford Expands Role Of Brand Entertainment Group

    [Automotive] The team charged with getting Ford vehicles placed in movies starts doing it this year for TV shows, too. More than 100 projects … Read the whole story

  • CPG Sales Solid, Not Stellar, For 2006, Reports IRI

    [Research] It was a solid--not stellar--year for the consumer packaged goods industry, reports IRI in its annual year-end review. Emphasis on functional foods and … Read the whole story

  • Cartoon Network Exec Resigns In Wake Of Boston Brouhaha

    [Entertainment] The fallout over guerrilla marketing efforts in Boston for "Aqua Teen Hunger Force" reached new heights on Friday when the general manager of … Read the whole story