Marketing Daily
Tuesday, February 13, 2007
  • Marketers Tap Cupid-Bashing Sentiment

    [Trends] American Greetings and Altoids are among a growing number of marketers tapping into an anti-Valentine's Day sentiment. Gift-givers plan to spend, but one … Read the whole story

  • Hyundai Plucks Top Marketer From Richards Group

    [Automotive] After seven months without a head marketer, Hyundai Motor America named Joel Ewanick to the job. He has directed brand planning at Hyundai's … Read the whole story

  • Blackstone Buys Well-Known Undermarketed Brands

    [Food] Pinnacle Foods Group, owner of Celeste pizza, Mrs. Butterworth syrup, Lender's bagels and a host of other brands known to generations of consumers, … Read the whole story

  • Ford, Dodge, Toyota Truck Brands Throw The Bull Around

    [Automotive] Professional bull riding is growing in appeal to truck marketers. Ford is boosting its exposure to bulls. Toyota has joined the fray for … Read the whole story

  • Cisco Continues Foray Into Consumer Branding

    [Technology] The acquisition of a social networking vendor is the latest move in Cisco Systems' attempt to move into consumer applications. Cisco, by the … Read the whole story