[Restaurants] The company is pegging its mobile campaign on a population that responds well to SMS-based promotions, uses cell phones more than other populations … Read the whole story

[Retail] While the slumping housing market has dragged down sales at the nation's largest home improvement store, No. 2 Lowe's thinks its sales trends … Read the whole story

[Packaged Goods] The firm seems to be headed toward helping an Israeli company conduct research and consumer testing on prototypes. One analyst says this … Read the whole story

[Technology] Computer manufacturers have been keen to find a way to deliver affordability and technological capability. Offering a range of operating systems could help … Read the whole story

[Restaurants] The integrated effort directs the target audience from pizza box to the video game's Web site and from envelopes to the eatery's Web … Read the whole story

[Automotive] A four-month-old mobile campaign from Ford Motor Co. is generating higher engagement for the Edge crossover vehicle than its Web site. That is … Read the whole story