Marketing Daily
Friday, March 2, 2007
  • Ford Banking On Third-Party Compliments

    [Automotive] The automaker is taking off the gloves as it uses its "Ford Challenge" effort to pit its Expedition and F-150 pickup against the … Read the whole story

  • Restaurant Spending Up, Especially Grab 'n' Go

    [Research] In first-time research on restaurants, NPD Group finds the industry is responding to consumers' lack of time for meals as well as their … Read the whole story

  • OJ Marketers Hunker Down, Try To Weather The Weather

    [Beverages] Growers are concerned that continued price hikes could backfire long term and hurt an industry that has been stable for a decade. Read the whole story

  • Reebok Reinvents The '80s: Will Kids Fall For Mom's Old Shoes?

    [Apparel] Dust off your Cyndi Lauper look--Reebok is relaunching its best-selling shoe ever, unveiling the 25th Anniversary Freestyle last night in New York. Read the whole story

  • Bank Buys Naming Rights To Youth Soccer Fields

    [Financial Services] It may not be one of the biggest sports marketing deals, but Citizens is investing in the community it serves, which is … Read the whole story

  • New Virgin USA Brand Chief Has Full Agenda

    [Travel] The company, which oversees the Virgin brand, is trying to get Virgin America off the ground. This former Interbrand executive will be instrumental … Read the whole story

  • Chrysler Eyes Trucks To Put Spring In Its Sales Step

    [Automotive] Despite a dismal February report that shows larger vehicles were down while smaller vehicles were up, the company plans "National Truck Month" with … Read the whole story