[Packaged Goods] The extension makes sense because the brand equity is in protecting children, says a Huggies brand manager. The sunscreen will be marketed … Read the whole story
[Sporting Events] Among major televised sporting championships, only the Super Bowl commands a higher ad rate than college hoops. Advertisers looking for a long … Read the whole story
[Beauty] The company is trying to get the low-down from those who would promote its products in magazines to give it some insight into … Read the whole story
[Automotive] General Motors is offering to pay for shoppers' parking in eight cities through April to promote its crossover vehicle to women. Ads for … Read the whole story
[Financial Services] The giant financial firm is leading the way toward being energy efficient, which is as good for its own business as it … Read the whole story
[Food] National ads are all over TV, reminding consumers -- in 10-second bursts -- of the product that made Philly cheese steaks standard fare … Read the whole story
[Packaged Goods] Johnson & Johnson, which has a history of marketing experimentation, is hoping that when viewers see a character struggling with eye irritation, … Read the whole story