[Automotive] The company says it uses PR stunts to reach media beyond the automotive press and that its marketing team brainstorms these efforts which are aimed at sustaining awareness of a product after the initial post-launch media and ad salvo. ...Read the whole story

[Telecommunications] The company will provide content for the 2007 Masters Tournament through AT&T Television, Broadband and Wireless Services, reach consumers via the most ubiquitous communications and entertainment devices. ...Read the whole story

[Restaurants] The fast-food giant has joined its rivals in offering consumers what may be its largest burger, bursting with up to 860 calories. To some, it is reminiscent of the company's expensively failed attempt in 1996 to sell the Arch Deluxe. ...Read the whole story

[Entertainment] There has been a dramatic increase in the depth of sponsorship participation, with media and content driving the festival's national and global reach. Montblanc, Target, Yahoo and AARP are among those joining a roster of 50-plus corporate sponsors. ...Read the whole story

[Retail] The idea of downsizing isn't new; Home Depot tried it in vain years ago. Skepticism remains that the big box retailers can ooze that neighborhood-y feel. "They're global marketers, and that's how they think," says one critic. ...Read the whole story

[Financial Services] Discover is widely believed to be well-positioned as a stand-alone company: it enjoys strong brand recognition and is considered a rewards leader. It also has room to grow. It ranks fourth among the major credit card brands, yet earned record revenues last year. ...Read the whole story

[Survey] Of the 2007 ANA survey results, President/CEO Bob Liodice says: "Marketing mix allocations have become paramount in the overall accountability and brand-building equations." ...Read the whole story