[Automotive] The automaker finds that triathlons are attractive from a marketing perspective. "Participants are active, young, and willing to take action to change their … Read the whole story

[Perception] In a new survey by WPP, eight in 10 consumers believe it is important to buy from green companies, with most saying they … Read the whole story

[Financial Services] Perhaps projecting lessons its own senior management has learned under duress, the company's integrated branding effort encourages businesses to view risk in … Read the whole story

[Restaurants] The company hopes to increase national ad spending by 20 to 30% over the next two to three years as increased scale allows. … Read the whole story

[Entertainment] TripAdvisor finds that workers plan to use up more vacation time this year, with many taking more time off this summer than they … Read the whole story

[Retail] The company, the first to have a virtual supermarket, will unveil more than 70 new products in its online outpost. Health and wellness, … Read the whole story