[Automotive] "The main reason for the integration is to promote the Sentra SE-R to a demographic target (younger males) that increasingly spends more time … Read the whole story

[Financial Services] Jean Garascia, study author and research analyst at Javelin Strategy & Research, says financial institutions need to convince younger consumers that they … Read the whole story

[Telecommunications] A company spokesperson said that, besides a large retail push, dedicated marketing support for the Aloha includes a series of magazine ads highlighting … Read the whole story

[Beverages] Sales of wallaby-monikored Yellow Tail, the top imported wine, jumped by 7.3%, to 8.1 million cases. As a growing number of "critter" wine … Read the whole story

[Packaged Goods] The group has no money to run print, television and radio ads to let people know they can have a voice by … Read the whole story

[Trends] Alloy EVP Samantha Skey, whose firm surveyed nearly 1,600 students, remarked: "Peer power persists as a key indicator of college behavior." Thus, she … Read the whole story