Marketing Daily Issues for August 2007
- Marketing Daily - Friday, Aug. 17, 2007
- Nissan Seeks To Drive Sales Via Xbox 'Forza Motorsport 2' by Karl Greenberg
- Study: Banks Need To Meet Expectations Of Gen Y by Nina Lentini
- Virgin Mobile Readies Support For Aloha Phone Roll-Out by Karl Greenberg
- Millennials' Taste For 'Approachable' Wines Drives Growth by Karlene Lukovitz
- Activist Group Urges Disney To Prove Baby DVD Benefits by Laurie Sullivan
- Marketers Can Turn Student Empowerment Into Purchases by Erik Sass
- Anti-Wal-Mart Group Launches Campaign
- Clinton Gains Support After New Ad Seen
- Nestle's Lean Cuisine In Cancer Fundraiser
- Hyundai Taps LatinWorks For Hispanic Work
- User-Generated Spots To Air On Travel Channel
- Mars Offers Razzberry M&Ms, Re-Intros Dark Chocolate Peanut
- Marketing Daily - Thursday, Aug. 16, 2007
- Meyer Leaves Toyota To Steer Chrysler Marketing by Karl Greenberg
- Can Marketers Shake Grocery Shoppers Out Of Auto-Pilot? by Sarah Mahoney
- Samsung Calling All Good Samaritans In Olympics Promo by Laurie Sullivan
- Nobody At Sara Lee Doesn't Like Advertising, It Seems by Nina Lentini
- 'Got Milk?' Board Targets Hispanics With 'Stardom' Promo by Karl Greenberg
- Jordache Out With Heidi Klum Campaign
- Badgley Mischka To Launch Teri Hatcher Campaign
- Wendy's Puts A New Twist On Frosty
- Marketing Daily - Wednesday, Aug. 15, 2007
- Emerging Markets Take Polish Off Some Big Global Brand Names by Karl Greenberg
- WOM: Teens Speak Another Language, Face Time Is Crucial by Karlene Lukovitz
- Battered-Brand Syndrome: Will Consumers Blame Mattel Or China? by Sarah Mahoney
- Taco Bell Covers All The Bases In MLB World Series Promotion by Karl Greenberg
- Microsoft Inks Deal For Advertising Watermarking Method by Laurie Sullivan
- Wrigley Breaks Ground In Category With 5 Gum Campaign by Nina Lentini
- Wal-Mart Earnings Disappoint: Consumers Are Really Strapped by Sarah Mahoney
- Chrysler Dangles Durango In Tango Contest
- Papa John's Free Pizza Offer Alludes To Disney Movie
- General Mills Targets Kids With Green Giant Program
- Marketing Daily - Tuesday, Aug. 14, 2007
- Mitsubishi Launches Sales Event, National Branding Effort by Karl Greenberg
- Study: Back-To-School Is 'All About Timing, Alternatives' by Sarah Mahoney
- Chase, MasterCard Educate Hispanics On Financial Responsibility by Laurie Sullivan
- Successful Social Marketers Give 'Em Somethin' To Talk About by Nina Lentini
- Toyota's Club Scion Gives Socializers A Lift At There.com by Karl Greenberg
- Disney Targets Tweens With Electronics Line
- Heineken Pitching Tap With New Ads
- Kraft Intros Chips With Fruit, Vegetables
- Pepsi Is Out With 'Game Fuel' For Halo 3 Launch
- Sears, Kmart Sales Fall In Second Quarter
- Marketing Daily - Monday, Aug. 13, 2007
- AutoTrader.com Campaign Shows Consumers How To 'Sell Your Car' by Karl Greenberg
- Music Minus Protection: Step Toward Free Ad-Backed Songs? by Laurie Sullivan
- American Express Offers Incentive During Back-To-School by Tanya Irwin
- Hasbro, EA Ink Deal To Digitize Popular Games by Karl Greenberg
- Burgeoning Premium Chocolate Market Ups Godiva Price by Nina Lentini
- FTC Subpoenas Food, Beverage Company Documents by Erik Sass
- P&G To Intro Pringles Stix In Southeast Tour
- Pier 1 Imports Fires Marketing EVP
- U.S. Olympic Committee Taps New Marketing Chief
- Ford Sync In Fall Vehicles For $395
- NYC, Con Ed Mail Coupons For Light Bulbs
- Marketing Daily - Friday, Aug. 10, 2007
- Lexus, Buick Share Dependability Rank by Karl Greenberg
- ConAgra Targets New Kind Of 'Picky People' In DTC Campaign by Nina Lentini
- Easy Breakfast Options, Yogurt, Healthy Snacks Show Gains by Karlene Lukovitz
- July Retail Sales: Smells Like Teen Boredom by Sarah Mahoney
- With Movielink, Blockbuster 'Pushes Back' At Netflix by Laurie Sullivan
- Canon Campaign Will Have NYC Seeing Doubles During Tourney by Karl Greenberg
- P&G Borrows 'Black Power' Phrase For Campaign
- Whirlpool Kicks Off Garage Makeover Contest
- Marketing Daily - Thursday, Aug. 9, 2007
- Sprint Hung Up On Profit Fall, Expects Better Fourth by Laurie Sullivan
- McDonald's July Sales Up 6.5%, Boosted By Far East, Europe by Nina Lentini
- Coldwell Banker First To Market Real Home Virtually--Really by Karl Greenberg
- P&G Perks Up Folgers With Integrated Effort For Gourmet Selections by Karl Greenberg
- Bank of America Sticks With Olympics Sponsorship by Tanya Irwin
- Full Of Itself, Moxie Is Poised To Stage A Comeback by Sarah Mahoney
- LaQuinta Adds CGC To 'Bright Side' Campaign
- Circle One Marketing Hires New Team Players
- Kroger Expands Organic Food Line
- First Blush Launching Grape Juice In Whole Foods
- Chrysler Dealers Dangle Vehicle In Sweepstakes
- Tipping Point: Retailers Find Natural Has Gone Totally Mainstream Commentary by Sarah Mahoney
- Marketing Daily - Wednesday, Aug. 8, 2007
- Marketing Services Enjoy Healthy Growth, Face Rosy Future by Nina Lentini
- Sequoia Media's Movie-Making Service Debuts At Wal-Mart by Laurie Sullivan
- Publix Wades Into Rx Price War: Free Drugs For The People! by Sarah Mahoney
- Boomer Motto: Age Naturally, But Carry a Big Cosmetics Bag by Karlene Lukovitz
- Lord & Taylor Getting Makeover, $10 Million Campaign by Karl Greenberg
- Tech Firm Sues Apple Over iPhone Touch Screen
- Home Buyers Want Big Garages, Study Finds
- Coke Ad To Pair U.S., Chinese Olympians
- Palmer Vineyards Signs On As Official Winery Of Yankees, Mets
- Diamond Retailers Launch Online Ad Campaign
- Marketing Daily - Tuesday, Aug. 7, 2007
- Ad Spend: Alternative Media Is Becoming A Tradition by Nina Lentini
- With Nardelli Aboard, Chrysler Launches '100 Years' Campaign by Karl Greenberg
- Allstate Focuses on African-American Market 'Beyond February' by Tanya Irwin
- Marketer Betting That For Women, Tequila Is The New Vodka by Sarah Mahoney
- Lenovo To Auction Off Olympics-Themed PCs For Fundraiser by Laurie Sullivan
- Kraft Caters To Consumer Palates With Grey Poupon Extensions by Karl Greenberg
- Kirshenbaum Promotes 2 To Direct Brand Strategy
- Barneys Bid Gets Bigger And Bigger
- K-C, Pfizer, GSK Eye Marketing Partnerships
- Poll: Car Sellers Haven't Improved Women's Experience
- Marketing Daily - Monday, Aug. 6, 2007
- Chrysler Takes Slow Lane En Route To Identity Change by Karl Greenberg
- Finish Line Partners With Nike For New Ad Campaign by Sarah Mahoney
- Report: Toy Sales Strong In First Half Of Year by Karl Greenberg
- 99¢ Only Stores Selling 9 iPhones For 99¢ To Promote Pricing by Laurie Sullivan
- Wine Marketer Launches Multi-City, Grassroots Road Show by Karl Greenberg
- Marketers Humanize Their Site Content, Ramp Up Click-Throughs by Tanya Irwin
- General Mills Program Links Hamburger Helper To 'Helping Hand' by Nina Lentini
- P&G Reports Quarterly Sales Up 8%
- Clarins To Launch Personalized High-End Skincare Line
- Group Inks Deal With FIBA For Video Game
- Marble Slab Creamery Promo Touts Diamond Ring
