Marketing Daily Editions for February 2007
Marketing Daily - Wednesday, Feb. 28, 2007
B2B Lender CIT Breaks First Wave of Ads
Calvin Klein Snaps Up Djimon Hounsou
General Motors Brands To Get Top Billing
Chrysler Nears Deal With China's Chery
Federated Plans To Become The Macy's Group
Volvo, Hyundai Seek New Images In Shop Reviews
Leveraging Guilt At Dinnertime
Sony's Cool Surfer Penguins Rack Up Hot Promo Deals
Basketball Promos Launch As Madness Marches In
Miller Brewing Exec Describes Challenges With Digital Music Mashups
Marketing Daily - Tuesday, Feb. 27, 2007
Carl's Jr. Goes For Hot, Spicy In New TV Spot
AT&T Rebrands Yellow Pages
Hello! iPhone Ad Debuts During Academy Awards
Gap Gives Up On Older-Woman Concept
KFC Asks Pope To Bless New Fish Sandwich
New PMA Chief Discusses Integrated Marketing
More Weather Woes Test JetBlue's Promises
Marketing Daily - Monday, Feb. 26, 2007
Room For Growth In Cosmetic Treatments
MediaPost Realigns Online, Marketing And Magazine Teams
Experts Handicap Yum Brands' PR Fallout
Gap Taps J.C. Penney Exec For Old Navy
Can Lenovo Become A Household Name?
Dr Pepper Promo Is 'Banned' In Boston
P&G Gussies Up Its Line Extensions
Marketing Daily - Friday, Feb. 23, 2007
U.S. Yogurt Drink Sales Growth Slowing
KFC Web Site Supports Family Meal Time
Agency Loses Nike Director To Apple
Big Bucks Buy Exposure But Not Necessarily Oscars
Study Finds Spectacular Print Ads Get Spectacular Recall
Women, Retailers and Fashion: Yes, Size Does Matter
Smoothie Industry Enjoys Explosive Growth
Clinique Launching Moisturizers With Antioxidants
Marketing Daily - Thursday, Feb. 22, 2007
Wrigley Launches Ripken-Themed Promotion
Food Contamination Incidents Mushroom
MasterCard To Debut PayPass Ad On Academy Awards
BSH Has New Marketing VP In Carlson
Dear Oscar, Got Glitter? Yours, Diet Coke
Doing The Advertising Two-Step: Offend, Capitulate
Weight Watchers To Offer Program Tailored For Men
Marketing Daily - Wednesday, Feb. 21, 2007
Functional Food Sales Hit $25 Billion In U.S. In 2006
Kraft May Partner With Fresh Produce Providers
Millennials Prefer Imported Wine To Domestic
Big Boxes Report Dismal And Less Dismal Earnings
BofA Leaps Ahead With On-The-Go Banking
Bank of America To Break New Ads On Oscars
In-Store Media Measurement Heats Up
Grassroots, Online To Support New Scion Models
Marketing Daily - Tuesday, Feb. 20, 2007
BMW's Mini Launches Online Films
ConAgra Names Chow To EVP/CMO Position
Mercedes Launching Showroom On Island In Second Life
Guess Tests New Teen Retail Concept
Avon Plans Co-Branded Color Cosmetics
Weather Cools Campbell's Soup Sales
Deal Moves P&G Into Health And Wellness
Marketing Daily - Monday, Feb. 19, 2007
Travelers Sees Weddings As Relationship Starter
Arby's Ties Curly Fries Giveaway To Nascar Racer's Wins
Starbucks Lets Customers Design T-Shirts
Nielsen: Affluent Shoppers Favor Warehouse Clubs
Ford Edge Sales Facing Uncertain Future As Segment Grows
Asian-American Youth Seek Edgier Image
Marketing Daily - Friday, Feb. 16, 2007
VW Bows To Protests, Kills Suicidal Ad
Chevrolet Mixes Hip Hop, Lynyrd Skynyrd In Nascar Spots
Under Armour Signs To Appear In Wrigley Field
Ben & Jerry's Gives Stephen Colbert A Scoop
Yoplait Adds Omega-3 To Kids Yogurt Line
Wal-Mart Taps Online Unit Head For Brand Strategy
Vroooom! Shell Oil Back Big Time At Nascar
Diamond Foods Nutty About Goulet's Impact On Sales
Marketing Daily - Thursday, Feb. 15, 2007
Alberto-Culver Ties Hair Relaxer To Self-Esteem
BMW's HD Radio Touted In New Campaign
Verizon Ethnic Ads Focus on Personalized Bundles
Chrysler Rolls Out Plan To Get Smaller To Stabilize
January Retail Sales: Still Looking Strong
Kids Sway One In Three Parents To Buy Stuff (Duh)
Upscale Spirits Marketers Sell 'Affiliation'
Will Bud Make Dalmatians The Next Hot Dog?
Oscar Advertisers Keep Coming Back For More
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