Marketing Daily Editions for March 2007
Marketing Daily - Friday, March 30, 2007
Chrysler, Sirius Introduce 'Backseat TV' With Kid Shows
Anheuser-Busch-Commissioned 'American Brew' To Air
Sunless Tanning Sales Drop, But Products Continue to Multiply
Statement Issued To Press By Julie Roehm
Actress Christina Ricci Signs Up With Samsonite
Holiday Inn Strikes Deal With Hall of Famer Cal Ripken, Jr.
Spa Industry To Offer $50 Treatments In April
Doh! Looks Like 7-Eleven Stores May Get Homered
American Eagle Makes Marketing Department Postings
Petco Derby To Showcase Growing Segment of Market
Marketing Daily - Thursday, March 29, 2007
Dial 'M' For Macy's, Inc. On New York Stock Exchange
Buick Eyes Boomers In Resurrecting 'Super'
EPA Inspecting Wal-Mart's String Confetti
Brownback Warns Food, Ad Industry: Do It Or Rue It
Discover Small-Business Card Goes Up Against Brand Leaders
American Express Launches New Reservation Tool
South Park Mobile Game Coming To A Phone Near You
Synova To Launch Campaign To Reintroduce The Today Sponge
TD Banknorth Breaks First Brand Campaign Amid Job Losses
Motorola Unveils New Products Amid Losses In Handset Biz
San Francisco Law Signals Big Changes For Grocery Chains
MTV Mobile Launches Sites With Pepsi, Intel On Board
Marketing Daily - Wednesday, March 28, 2007
Diageo Brands Top In Category At San Francisco Competiton
Hyatt Launches Pilot Digital Music Program
SmartPower Ad Contest Offers $10,000 For PSA
Nestle, Coke Agree To Compete In U.S., Japanese Markets
Wendy's Out With Frescata Spring Line
American Airlines Partners With Affinity Circles To Pursue Alumni
Michelin Unveils Safety, Economy, Environment Ad Campaign
In Denim, The Line Between Mass And Class Is Fading
Sunsweet Rides The Healthy, Portable, Convenient Snack Trend
Small Business Is Increasingly Big Business For Major Credit Cards
Marketing Daily - Tuesday, March 27, 2007
Virgin Atlantic Backs Anglicization Of N.Y.'s Greenwich Village
Chrysler Targets Commuters With Dodge Avenger PR Stunt
Tennis Star Roddick Inks Deal With AriZona
AT&T Launches First Three-Screen Traditional-Content Deal
McDonald's Tests 'Angus Third Pounder' In California
PAAS Easter Egg Decorating Kits In First TV Ads
Sharp Electronics Taps Publicis Group's Relay Worldwide
Tribeca Film Festival Adds Slew Of Big-Name Sponsors
Wal-Mart, Home Depot Toy With Smaller Formats
Discover Closer To IPO, Reports Increase In Marketing
Integrated Marketing Bumps ROI As Marketers' Top Priority
Marketing Daily - Monday, March 26, 2007
Hasbro Launches Spider-Man Toy Tie-In
Newest Next In Media: Ads On Employee Clothing
Colianni Leaves Mazda, Returns To Ford
J.D. Power Predicts Pickup Truck Sales Will Sizzle
Honda Starts Ad Engines As Racing Season Gets Underway
Morton To Head Marketing At GE Commercial Finance
Chase Targets Chinese-Americans With Home Show, Ad
Magazine Ads, Articles Play Big Role In Online Searches
P&G Pops Pringles Out Of Cans In Line Extensions
Marketing Daily - Friday, March 23, 2007
Bank of America Is 'Most-Talked About'
GM Lightens Load At Dealerships, Helps Redesign Them
JC Penney, Surfing Twins Launch Clothing Line
Tweeter To Close 49 Stores, Build More 'Playgrounds'
Playtex, Baby Einstein Launch Feeding Products Line
Coke Readies Marketing Plans For Diet Coke Plus
Travel Sites Strive To Differentiate Via Value-Addeds
Verizon Wireless Launches 30-Day 'Test Drive' Program
Clubs Like Curves, Planet Fitness Have Found Their Niche
Sharp Is Keen To Reach MLB Fans With New Pact
Marketing Daily - Thursday, March 22, 2007
Report: Retailers To Open 94,000 New Stores By '11
Harmony Pharmacy Opens Airport Store At Newark
Diageo Debuts Tanqueray Rangpur Gin
Xerox Promotes Consulting, Color Biz With New Ads
Letters From Our Readers
Hershey's Readies New Antioxidant-Rich Candy Bars
Toyota Counters NHTSA Crash Test Result
National Retailers Group Optimistic About Easter Spend
Acura Brings Sponsored Events To Fans Missing The Action
Most-Searched-For Brand In 2006? myspace
Marketing Daily - Wednesday, March 21, 2007
Live from OMMA: Roehm, Womack Discuss The Future
Char-Broil, Toyota Launching Tour To 210 Lowe's Stores
Claire's Stores Sells Out For $3.1 Billion
IRI Finds New Products With Taste, Health Bennies Do Well
Hyatt Targets Multi-Taskers With Blended Lifestyles
Coors Unveils New Ads, Taglines For Brand Portfolio
Yankee Candle Drives Growth by Playing to Its Strengths
Lipton Tea Hires Omnicom Siblings
Pontiac Pulls Out The Stops For March Madness
Illuminated Billboards Sign of the Times in Hub
American Greetings To Roll Out Ellen DeGeneres Line
Philips Lighting, JWT Support Teen's Environmental Effort
Marketing Daily - Tuesday, March 20, 2007
Live From OMMA: Branding In Cyberspace
Clorox, TV Land Promote Family, Cookouts
Abercrombie & Fitch Adds A British Accent
MassMutual Shifts Dollars Online With New 'Front of Mind' Ads
Investment Group To Purchase ServiceMaster
Papa John's, H&R Block Reward Tax 'Pro-crust-inators'
Honda, Nissan Target Urban Buyers With Guerrilla Techniques
Miller Signs On With Four Music Venues
Nearly Half Of Rx Sales Don't Include Other Store Purchases
Mercedes To Urge Europeans To 'C-for Yourself'
Marketing Daily - Monday, March 19, 2007
7-Eleven Elevates VP/Marketing to CMO
Marketers Focus On Garage As Next Organizational Frontier
U.S. Wine Exports Up 30% In Value Last Year
Jack In The Box Advertises Its All-Day Breakfast Menu
Hertz Taps BBDO For Online Work
Suzuki Showcases Subcompact, SUVs At Ski, Snowboard Events
Brands Line Up To Welcome Teletubbies To U.S. For First Time
Legal Music Downloads Rise, But P2P Sharing Still A Threat
Cosmetically, It's Allergan's Botox By A Long Shot
This Year's Garden Trends: It's About Eco-Chic
Upscale Coffee Makers Drive Segment But Overall It's Flat
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