Marketing Daily
Friday, October 12, 2007
  • Chevy Readies Critical Campaign Launch For Malibu

    [Automotive] The broad objective, says Chevy's ad and sales promotion director, is to project the car as "flawlessly aspirational. Think of Target," she says. … Read the whole story

  • Groups Challenge Credit Card Marketing At Colleges

    [Financial Services] The intent isn't to limit student access to credit, but to eliminate controversial marketing tactics while educating students on the risks associated … Read the whole story

  • Drugmakers, CVS Pull Kids' Cold, Cough Medicines

    [Packaged Goods] The Consumer Healthcare Products Association is calling for voluntary recall of oral over-the-counter infant cough and cold medicines. The group says it … Read the whole story

  • September Sales Weak, As Back-To-School Spending Vaporizes

    [Retail] "Warm weather no doubt explains part of the chill in September sales, but shoppers are also clearly telling us they want to hold … Read the whole story

  • Boomers More Likely To Vote, Less Likely To See Selves As Liberal

    [Research] Over half--55%--of those born between 1946 and 1964 report that they have voted in a federal, state or local election during the past … Read the whole story

  • Motorola Debuts U9 With Backing By Fergie

    [Telecommunications] Mark Sue, RBC Capital Markets director and research analyst, calls 2007 a challenging year for Motorola and says the company needs more innovation … Read the whole story