[Sports] The race has become a magnet for marketers because of its combination of professional runners and amateurs, its media coverage, demographic sweet spot, … Read the whole story

[Telecommunications] "Music is a key marketing strategy for us," says Candace Netzer, senior marketing manager at Nokia, who is spearheading the project. "Talking with … Read the whole story

[Retail] A new report defines shopper marketing as "all marketing stimuli, developed based on a deep understanding of shopper behavior, designed to build brand … Read the whole story

[Financial Services] Themed "a revolution" for changing the face of money, the event featured people dressed as George (and Georgette) Washington handing out branded … Read the whole story

[Automotive] The effort uses direct, banner marketing and search engine marketing components. Autobytel will e-blast its database of more than 9 million. The banner … Read the whole story

[Packaged Goods] "The idea behind the campaign was to take the more personal topic of oral hygiene and force it into the public space," … Read the whole story