• Service, Convenience Create Loyalty Leaders Like Google

    [Research] Consumers are loyal to companies that treat them right, regardless of whether they do so over the counter or through the Web. "Nordstrom, which was founded on strong customer service, ranks very high," says Robert Passikoff, whose Brand Keys conducted the poll. "Ultimately, it's the service and convenience factors and how well a brand meets and exceeds expectations." ...Read the whole story

  • Is Black Friday Becoming Consumers' Favorite Holiday?

    [Retail] The brick-and-mortar retailers that benefited most from the week's searches are Wal-Mart, Sears and Best Buy. (In the comparable week last year, Best Buy, Circuit City and Sears were among offline brands to receive the most traffic from Black Friday Web sites.) Amazon.com remained the most-visited Web site last week, with 11% of visits; Wal-Mart came in second with 6%. ...Read the whole story

  • Staples Highlights High-Ticket Items In Holiday Campaign

    [Electronics] While the company is not likely to be the "go to" spot for consumer electronics, a campaign focusing on the tech gadgets may drive traffic to other, higher-margin items in the store. "Their new print and copy center will also be highlighted as a place for holiday cards and calendars," notes an analyst. ...Read the whole story

  • Sony's Crackle Is Popping With Big-Name Brands

    [Entertainment] Companies have increased interest in branding products and services alongside video partners, especially during the past six months. "Our player gets embedded onto the pages of partner video sites, so not only do you get served-up video ads and content, but in the skin of the player you see the Honda logo that proudly presents the Shorts Channel," says Mike Sitrin, vice president/partnerships. ...Read the whole story

  • Airport Security Regulations Create Growing Opportunities

    [Packaged Goods] Glad and competitor Hefty, in particular, have seized the brand-building possibilities presented by this unique scenario--first and foremost by donating bags to major airports for distribution to confused travelers who find themselves caught bag-less in the terminal. ...Read the whole story

  • Coty Inks Deal With Tim McGraw For Perfume Line

    [Packaged Goods] The fragrance will appeal to those who are attracted to the sense of imagery evoked by Tim McGraw and his music--his fans, in other words--rather than by the sensory actuality of the fragrance, per one brand consultant. "Such efforts that work are the ones that represent classic values: Chanel, or if you want something more recent, White Diamonds with Elizabeth Taylor." ...Read the whole story

  • For Immediate Release

    Journalists at Wired magazine and The Washington Post have apparently reached their personal tipping points with unsolicited press releases. In both cases (rather than just ... ...More



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