Monday, November 19, 2007
  • Service, Convenience Create Loyalty Leaders Like Google

    [Research] Consumers are loyal to companies that treat them right, regardless of whether they do so over the counter or through the Web. "Nordstrom, which was founded on strong customer service, ranks very high," says Robert Passikoff, whose Brand Keys conducted the poll. "Ultimately, it's the service and convenience factors and how well a brand meets and exceeds expectations." ...Read the whole story

  • Is Black Friday Becoming Consumers' Favorite Holiday?

    [Retail] The brick-and-mortar retailers that benefited most from the week's searches are Wal-Mart, Sears and Best Buy. (In the comparable week last year, Best Buy, Circuit City and Sears were among offline brands to receive the most traffic from Black Friday Web sites.) Amazon.com remained the most-visited Web site last week, with 11% of visits; Wal-Mart came in second with 6%. ...Read the whole story

  • Staples Highlights High-Ticket Items In Holiday Campaign

    [Electronics] While the company is not likely to be the "go to" spot for consumer electronics, a campaign focusing on the tech gadgets may drive traffic to other, higher-margin items in the store. "Their new print and copy center will also be highlighted as a place for holiday cards and calendars," notes an analyst. ...Read the whole story

  • Sony's Crackle Is Popping With Big-Name Brands

    [Entertainment] Companies have increased interest in branding products and services alongside video partners, especially during the past six months. "Our player gets embedded onto the pages of partner video sites, so not only do you get served-up video ads and content, but in the skin of the player you see the Honda logo that proudly presents the Shorts Channel," says Mike Sitrin, vice president/partnerships. ...Read the whole story

  • Airport Security Regulations Create Growing Opportunities

    [Packaged Goods] Glad and competitor Hefty, in particular, have seized the brand-building possibilities presented by this unique scenario--first and foremost by donating bags to major airports for distribution to confused travelers who find themselves caught bag-less in the terminal. ...Read the whole story

  • Coty Inks Deal With Tim McGraw For Perfume Line

    [Packaged Goods] The fragrance will appeal to those who are attracted to the sense of imagery evoked by Tim McGraw and his music--his fans, in other words--rather than by the sensory actuality of the fragrance, per one brand consultant. "Such efforts that work are the ones that represent classic values: Chanel, or if you want something more recent, White Diamonds with Elizabeth Taylor." ...Read the whole story

  • Diamond Foods' Emerald Brand Wins Award

    Diamond Foods' Emerald brand is the recipient of a Progressive Grocer's Category Advisor award, recognizing Emerald's product innovation, creativity in merchandising, marketing, promotion and consumer insights during 2007. Progressive Grocer magazine honored Emerald with a Category Advisor award in the Salty Snacks category. This award is bestowed on companies with outstanding products, marketing and sales in their respective categories. Companies were judged in the areas of innovation, ability to successfully introduce new products, merchandising and promotional strategies. Other criteria included quantitative and qualitative evidence of the positive results of their efforts, both for retailers and the total category as a ... ...Read the whole story

  • Pfizer To Buy Coley Pharmaceutical Group

    Pfizer will acquire Coley Pharmaceutical Group, a publicly held biopharmaceutical company specializing in vaccine adjuvant technology and a new class of immunomodulatory drug candidates designed to fight cancers, allergy and asthma disorders, and autoimmune diseases. Under the terms of the agreement, Pfizer will make a cash tender offer for all of the outstanding common stock of Coley for $8 per share, representing an enterprise value of $164 million. The transaction is subject to customary closing conditions, including approval under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 and the acquisition by Pfizer of a majority of Coley's shares. Shareholders holding approximately ... ...Read the whole story

For Immediate Release

Journalists at Wired magazine and The Washington Post have apparently reached their personal tipping points with unsolicited press releases. In both cases (rather than just customarily striking the delete key), they lashed out. ...More