Marketing Daily
Monday, December 24, 2007
  • Will Santa Save The Toy Industry's Fourth Quarter?

    [Retail] "There are several factors impacting the toy industry right now," says Anita Frazier, industry toy analyst for NPD Group, "including general economic malaise … Read the whole story

  • Mintel: Cookie Consumption Flat, But Opportunities Abound

    [Food] Mintel says cookies are under pressure from the proliferation of other sweets, from ice cream, to candy and cakes, refrigerated dough, baking mixes, … Read the whole story

  • BMW Launches Site That Welcomes Consumer Input

    [Automotive] The company says consumers will also be able to talk to each other and leave reviews, ratings and comments, making the site what … Read the whole story

  • Kmart Is Testing Customized National TV Ads

    [Technology] The technique aims to target consumers more closely depending on demographics and time of day. "The products that Kmart might want to sell … Read the whole story

  • Beam Invites Consumers To Join Family On Holiday Site

    [Spirits] The first priority of Jim Beam's new holiday Web site is to strengthen the brand, but the spirits maker might sell a few … Read the whole story

  • New Jockey TV Spot Pushes Idea Of Individualism

    [Packaged Goods] The apparel maker is launching its first TV spot in a decade, with a theme that makes fun of the idealized bodies … Read the whole story