• Wal-Mart Dials 1-800-Contacts, Orders New Pair

    [Retail] Clearly comfortable uniting with a company that annually hires 10,000 times the number of employees it has, 1-800's Kevin McCallum says the deal is in its early stages and too new to have worked out the marketing details. The companies expect to integrate store, Web, and phone service this fall. ...Read the whole story

  • Nintendo Launch Party Boosts Marketing For Retailers

    [Technology] Nintendo's grandiose marketing efforts help retailers sell products, too, according to the president of Budget Video Games, and founder of the Internet Merchants Association, a non-profit trade group. "Nintendo is the best game marketer in the industry," he says. "Their marketing creates incredible awareness for the new games coming out." ...Read the whole story

  • New Anti-Smoking Ads Turn Marketing On Its Ear

    [Strategy] The new push, "The Sunny Side of Truth," is a tongue-in-cheek effort that matches Broadway-style music and lyrics in ads, some of which are animated, with a satirical spotlight on marketing practices by tobacco companies. ...Read the whole story

  • Trendspotting: Fashion E-Tailing Gets Personal

    [Retail] Expect companies that continue to try and find fit solutions to do well, even if bigger companies can't. "There is definitely a frustration among women that one size is not the same from brand to brand, and with sizing in general," says Ciri Fenzel, of Breathe Retail Consulting, based in Washington, D.C. ...Read the whole story

  • Marketers Make Friends With Savvy Online Consumers

    [Trends] Marketers' presence on the sites is growing, and is drawing consumers' free media time less than a year after brands took to the social network scene. Yet, while one some see it as a desirable inevitability, others caution that participation with a brand is not always endorsement. ...Read the whole story

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