Monday, January 21, 2008
  • Wal-Mart Dials 1-800-Contacts, Orders New Pair

    [Retail] Clearly comfortable uniting with a company that annually hires 10,000 times the number of employees it has, 1-800's Kevin McCallum says the deal is in its early stages and too new to have worked out the marketing details. The companies expect to integrate store, Web, and phone service this fall. ...Read the whole story

  • Nintendo Launch Party Boosts Marketing For Retailers

    [Technology] Nintendo's grandiose marketing efforts help retailers sell products, too, according to the president of Budget Video Games, and founder of the Internet Merchants Association, a non-profit trade group. "Nintendo is the best game marketer in the industry," he says. "Their marketing creates incredible awareness for the new games coming out." ...Read the whole story

  • New Anti-Smoking Ads Turn Marketing On Its Ear

    [Strategy] The new push, "The Sunny Side of Truth," is a tongue-in-cheek effort that matches Broadway-style music and lyrics in ads, some of which are animated, with a satirical spotlight on marketing practices by tobacco companies. ...Read the whole story

  • Trendspotting: Fashion E-Tailing Gets Personal

    [Retail] Expect companies that continue to try and find fit solutions to do well, even if bigger companies can't. "There is definitely a frustration among women that one size is not the same from brand to brand, and with sizing in general," says Ciri Fenzel, of Breathe Retail Consulting, based in Washington, D.C. ...Read the whole story

  • Marketers Make Friends With Savvy Online Consumers

    [Trends] Marketers' presence on the sites is growing, and is drawing consumers' free media time less than a year after brands took to the social network scene. Yet, while one some see it as a desirable inevitability, others caution that participation with a brand is not always endorsement. ...Read the whole story

  • Italian Trade Panel Taps Rossellini For Campaign

    The Italian Trade Commission (ICE) has tapped Italian screen icon, model and business entrepreneur Isabella Rossellini to be spokesperson for a new U.S.-market campaign for Italian-made goods, "Made In Italy." The TV, print and radio campaign was shot in Rome, where Rossellini was born. In the ad which touts Italian-made luxury products from cars to jewelry, clothing, and accessories, she exhorts Americans to "Let yourself be charmed by an Italian." Aniello Musella, ICE commissioner and executive director for the USA, says, in a release, "Ms. Rossellini is the very definition of Italian elegance and culture we wish to celebrate in ... ...Read the whole story

  • Nike Promotes Cook To Head Of Jordan Brand

    Nike has promoted Garry Cook from international general manager to president of its Jordan brand. Cook, 45, has been with Nike for almost 12 years, working in various sales and general management roles in the United States and Europe, including country sales manager for the United Kingdom, regional apparel sales director for Europe, Middle East and Africa, and general manager for Nike Team Sports in the United States. Most recently, Cook developed a five-year strategic plan to grow the brand in Asia and energize the Jordan brand in Europe. In his new role, Cook will report to Craig Zanon, head ... ...Read the whole story

  • Pizza Hut's New Ad Encourages Kids To Vote

    Pizza Hut is airing a new ad encouraging young Americans to get involved in the political process by voting for the next U.S. President. The new 30-second ad features two college students, one of whom is questioning whether he should vote in this year's Presidential election. The other student stresses the importance of voting, and encourages the doubting student to let his voice be heard by voting, convincing him to cast his ballot. This is the first time in Pizza Hut's 50-year history the company has run an ad to promote a public policy issue rather than promoting its pizza. ... ...Read the whole story

  • Sizzler Offers Californians Steak Dinners For One Cent
  • Target To Sell Home, Baby Items Line
  • Tastykake Launches New Low-Fat Line