Thursday, January 24, 2008
  • Super Bowl-Related Sales Approach $10 Billion

    [Retail] Apparently, Patriots and Giants fans haven't heard about the looming recession. Based on its survey of nearly 8,500 consumers, conducted by BIGresearch, RAMA says about 3.9 million people plan to buy a new TV--up more than 50% from 2.5 million last year. In addition, viewers plan to purchase 1.8 million pieces of furniture--up from 1.3 million last year. ...Read the whole story

  • Chrysler Puts Brand Thoughts In Engineers' Minds

    [Automotive] Explains a spokesperson, "It has been until now platform-based, so there were teams for body-on-frame vehicles [e.g., trucks] like Jeep Wrangler and Dodge Durango, Ram and Dakota. And there were teams aligned with front-wheel-drive vehicles." He says the change allows for "a combination of brand focus and customer focus while at the same time focusing on commonality and timing." ...Read the whole story

  • Marketers Struggling With Acceptance Of Software Apps

    [Research] While makers are aggressively adding functions to support project management, workflow definition, and financial management, products still lack collaboration features, which become increasingly important as marketers bring outside support, such as advertising agencies, into the decision process. ...Read the whole story

  • Saturn Set To Tout Its Green-iosity With 'Rethink' Tag

    [Automotive] The GM division had an active year in 2007, launching some five vehicles and boosting retail sales and transaction prices. This year, the company is going to promote fuel efficiency as it launches new vehicles and continues to promote itself as "Different." ...Read the whole story

  • Mickelson, Crowne Plaza Looking For No. 1 Fans

    For its new ad campaign, Crowne Plaza Hotels & Resorts isn't just tapping the talents of PGA champ Phil Mickelson, it's enlisting his entire family. Mickelson and his wife, parents and in-laws are holding casting calls in New York, L.A. and San Diego to find fans who are avid enough to make the cut. Specifically, they are looking for fans with advice for Phil, those whose left-handedness has taken them to greatness, and those who have actually been hit by one of Phil's golf balls, as well as Mickelson look-alikes. Those who are chosen will appear in a series of ... ...Read the whole story

  • Tyson Debuts Online Olympics Promotion

    Tyson Foods, Inc., Springdale, Ark.-based producer of poultry, is supporting its sponsorship of the 2008 and 2010 U.S. Olympic seams with a promotion featuring 1984 Olympic medalist in gymnastics, Mary Lou Retton. The effort is a nationwide search for the "Gold Medal Mom" and invites Americans to submit stories of their moms' "selfless dedication to helping others live their dreams," per the company. Up to 25 finalists will be selected and voted for on online. The winning mom gets an all-expenses-paid trip for two to Beijing for the 2008 Olympic Games.--Karl Greenberg ...Read the whole story

  • CVS Pharmacy Starting Monthly Magazine

    In May, CVS Pharmacy will begin delivering Great Health Magazine to half a million high-end customers. The custom monthly magazine, sponsored by CVS, is aimed at women, which CVS says influence up to 80% of the health-care decisions for their households. The magazine will contain news and advice from experts on a different health-care category every month. Great Health will have its own Web site with links to CVS online, which will house an e-mail newsletter, offering storewide promotions and events. --Karl Greenberg ...Read the whole story

  • Alpine Electronics In 'Rock The Dash' Promo

    Alpine Electronics of America, Inc., which makes automotive audio equipment, is tapping independent music artists for a consumer-facing promotion for its telematics products. The effort, called "Rock the Dash," is intended to build awareness of unsigned artists' music while promoting the company's new eX-10 Advanced iPod Controller with Bluetooth. The product competes with products like Ford's Synch because it lets users do things like play their iPod music and do Bluetooth-enabled hands-free calling in the vehicle. The competition invites independent music artists to participate with a chance to win a full Alpine in-vehicle sound system. Bands upload up to five ... ...Read the whole story

  • Southwest, Chase Back Lenny Kravitz Tour
  • Tim Hortons Offers Free Samples Of New Line
  • Pepsi, NFL, VH1 In Super Bowl Fête
  • Bank Of America Adds Nascar Names
  • Ostrov To Lead Bausch & Lomb As CEO

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