Monday, March 24, 2008
  • New Balance's New Bag: The Angst Of Running

    [Retail] With the ambitious goal of doubling its $1.63 billion in sales in the next five years, the company is reaching out to a new audience, especially high school athletes. Says New Balance's Christine Madigan, "They know that if they want to win at basketball or lacrosse, they have to excel at running. Better running makes you a better athlete, and they know that." ...Read the whole story

  • AT&T, Verizon Airwaves Win Opens Ad Opportunities

    [Telecom] "We saw this with online ads, which started with simple banner ads, video and then flash," says Ringleader's Mark Pearlstein. "The same thing will happen in the mobile space with video. You also will see mobile-specific applications being written. For example, your phone could become the central hub in the car via Bluetooth." ...Read the whole story

  • Chrysler Brings Consumers Into Advisory Boardroom

    [Automotive] Justin Cooper, co-founder, chief marketing and innovation officer at Passenger, says the company fills a need. "At a time when consumers are actively avoiding marketing, brands are trying to figure out how to engage these people. While [the service] contradicts traditional marketing, it offers a mutual value proposition." ...Read the whole story

  • 'Got Milk?' Campaign Heads Over To YouTube In 2008

    [Beverages] The campaign, via Goodby, Silverstein & Partners, introduces a fictive, milk-enhanced rock star, "White Gold," who sings about his love for the (other) white stuff. The star, with a perfect physique, calcium-enhanced hair, nails and teeth, plays a guitar filled with milk and is backed by the "Calcium Twins" on drums and bass. ...Read the whole story

  • Report: 2008 May Be Tipping Point For Mobile Banking

    [Financial Services] A younger generation that has become accustomed to doing everything on the go and a more transient immigrant population are feeding the need for mobile banking technologies. Says Tower Group's Virginia Garcia: "It's not necessarily [something] for the mainstream customer base, but its going to grow as a factor in retaining and attracting new customers." ...Read the whole story

  • Wal-Mart's Milk Now Comes From Non-rbST Cows

    Great Value milk is being sourced only from cows that have not been treated with artificial growth hormones like recombinant bovine somatotropin (rbST). Sam's Club is also exclusively offering milk selections from suppliers that have pledged not to treat cows with rbST. While the FDA has stated that milk from cows treated with rbST poses no risk to human health, many Wal-Mart customers have expressed a desire for milk choices, the company says.--Nina M. Lentini ...Read the whole story

  • Ford Shuffles Execs, This Time In Asia-Pacific, Africa

    The company is backing expansions there and ties to Mazda, of which Ford owns 30%. Effective this week, Mei-Wei Cheng has been elected group VP/Ford Motor Company and executive chairman of Ford Motor China. Cheng previously served as chairman and CEO of Ford Motor China. He will continue to report to John Parker, executive vice president, Ford Motor Company's Asia-Pacific and Africa business region. Cheng will be responsible for Ford Motor China's business strategy, as well as strengthening strategic partnerships and government relations. Robert J. Graziano, currently EVP for Mazda Motor Corporation, has been appointed president and CEO, Ford Motor ... ...Read the whole story

  • Gatorade Launches 'Tiger' Campaign

    The integrated marketing campaign for "Gatorade Tiger" includes television, print, interactive, POP, and promotions. The effort centers on Tiger Woods playing golf in astronaut garb on the moon. "Gatorade Tiger Longest Drive Challenge" will visit Phoenix, Dallas, Chicago, Miami and New York with virtual golf driving simulators. A competition will end with a national championship event in New York City in late May, where the golfer with the longest drive will win a grand prize. Gatorade Tiger is the first product to launch as a result of the recently announced collaboration between Tiger Woods and Gatorade to develop Tiger-inspired sports ... ...Read the whole story