Marketing Daily
Friday, August 15, 2008
  • Pepsi Tying In With 7-Eleven/Madden NFL Game Promo

    [Beverages] The company is running a co-branded online Madden NFL 09 sweepstakes. Prizes include a trip to Super Bowl XLIII and tickets to EA's … Read the whole story

  • Who's Buying Products After Sampling?

    1. Los Angeles 2. Laredo, Texas 3. Detroit 4. Pittsburgh 5. Harlingen/ Weslaco/ Brownsville/ McAllen, Texas 6. Cleveland/ Akron (Canton, Ohio) 7. Rochester, N.Y. … Read the whole story

  • Patagonia Targets Gen Y With Election Day Campaign

    [Retail] The effort has three goals: to get people ages 18 to 25 registered, to educate them about a politician's environmental record and to … Read the whole story

  • Chrysler's LaSorda Is Bullish On Global Demand

    [Automotive] "The bottom line is that anyone making a raw commodity is vulnerable," he said in an address. "You're no different than a generic … Read the whole story

  • Kodak: Live From 2008 Beijing Olympics

    [Electronics] Tom Hoehn, who from Beijing spearheads Kodak's brand communications and new media efforts, says other sites concentrate on countries and medal tallies, but … Read the whole story

  • Lexus Unveils Collection At Pebble Beach

    [Automotive] "It is absolutely the premiere concours event in the world," says the company's Nancy Hubbell. "It draws people internationally. When people say they … Read the whole story