Louis Vuitton began selling products online for the first time last year and supported it with online advertising. "Our challenge was to create ads … Read the whole story
Top 10 DMAs in which adults say they "regularly read financial news or financial publications. 1 San Francisco/ Oakland/ San Jose 2 Washington, D.C. … Read the whole story
"Country is finally all-American," Roberto Ramos says, pointing out that Americans long more than ever for all things that speak to simpler times. "As … Read the whole story
The new effort is meant to continue positioning Oppenheimer as the "voice of reason and confidence," says the company's corporate communications SVP. The work, … Read the whole story
A Forrester Research analyst says the microSD card is not the future of music distribution, but it will remind consumers they don't need an … Read the whole story
Marketers' marketing and research has traditionally been limited to the "brand backyard" -- forums like customer care and the brand's web site. It needs … Read the whole story
The advertising's graphic hook is that the words "a lot" read clearly from inside a lighter-type "Charlotte." It is a literal expression of the … Read the whole story
"We will continue to supply coaches and collegiate institutions under Nike sponsorship with competitive Nike swimsuits including Nike Swift Swim," the company said in … Read the whole story