Friday, September 26, 2008
  • After Bailout Deal, Financial Brands Twist In The Wind

    How consumers will channel generic rage against individual companies, Ries says, depends on how responsibly companies maintain their visibility during the crisis period. "While it's important for companies to get out in front of consumers," she says, "the best thing is to fight a PR war with PR, not with advertising." ...Read the whole story

  • Animated Spots Sell Honda Fit To Young Urbanites

    Three TV spots, keeping the "Fit is Go!" tag, will air during NFL games and on appointment-viewing network TV shows. The ads make fun of gas-guzzling cars with visual metaphors based on old American cars from the 60s and 70s. In each ad, the Fit escapes being "attacked" by the carnivorous vehicles. ...Read the whole story

  • Apple Nano Spots Seek To Put Color Back In Sales

    Apple communicates well with its target audience by tapping an unmet need for self-expression through customizing music playlists, says Brand Keys' Amy Shea. "Apple knows the generation they communicate with speaks in visuals, color and music. They are a less language-oriented generation and more visual and musical." ...Read the whole story

  • Memo To Retail Execs: Load Up On Tums

    One way retailers may try to goose sales, predicts Mediamark Research & Intelligence, is by targeting the 62 million consumers who start shopping before Black Friday. That group--about 35.1% of the population--is more likely to be female, a Baby Boomer, and heavy purchasers of toys. ...Read the whole story

  • Dos Equis Tour Plays Off 'Most Interesting' Campaign

    Next month, Heineken USA's Dos Equis beer starts a 14-city tour of the show, featuring Jim Rose as emcee. Rose is the creator/emcee of "The Jim Rose Circus," a modern-day version of a circus sideshow that's become a cult phenomenon since its inception in the early '90s. ...Read the whole story

  • At Advertising Week: Marketers Find Online Comedy Works

    Panelists said the risks are worth the reach. And they said that the space is becoming friendlier to advertisers because the sort of shock video that defined online humor--low-quality, user-generated clips--is being supplanted by much higher-quality, original content, with less shock value. ...Read the whole story

  • McCormick Earnings Gain On Lawry's Acquisition

    McCormick & Co., the world's largest spice marketer, says its sales gained 9% in the third quarter to $782 million, buoyed by its 2008 acquisition of Lawry's. And earnings jumped 21%, helped by the sale of its Season-All brand. The Sparks, Md.-based company also attributed the strong results to increased marketing support of its leading brands. "In the third quarter we stepped up marketing support behind this year's new products, as well as Grill Mates, grinders and seafood items," the company says in its release. "Acquisitions, marketing support and other investments in our business have us well-positioned for the upcoming ... ...Read the whole story

  • Wrigley, Mars Set Oct. 6 Merger

    Wm. Wrigley Jr. Co.'s stockholders overwhelmingly approved the adoption of the merger agreement with Mars, Incorporated. Wrigley will become a subsidiary of privately held Mars, adding a number of brands to its portfolio--including Starburst and Skittles, and remaining headquartered in Chicago. The combined strengths of Mars and Wrigley will create a dynamic $27-billion food company and the world's leading confectioner, per the companies.--Nina M. Lentini ...Read the whole story

  • Kellogg Unveils Michael Phelps Packaging
  • Philip Morris Sues Over S.F. Tobacco Ban
  • Kim Feil Is New Walgreen CMO
Who's Cooking With Fresh Food?

Top 10 DMAs in which adults say they "prefer cooking with fresh food than canned or frozen." 1 San Francisco/ Oakland/ San Jose 2 Monterey/ Salinas, Calif. 3 Boston 4 Santa Barbara/ Santa Maria/ San Luis ...More