MediaPost Publications - Marketing Daily 09/26/2008

FINANCIAL SERVICES
After Bailout Deal, Financial Brands Twist In The Wind
by Sarah Mahoney
How consumers will channel generic rage against individual companies, Ries says, depends on how responsibly companies maintain their visibility during the crisis period. "While … Read the whole story
Who's Cooking With Fresh Food?
by
Top 10 DMAs in which adults say they "prefer cooking with fresh food than canned or frozen." 1 San Francisco/ Oakland/ San Jose 2 … Read the whole story

AUTOMOTIVE
Animated Spots Sell Honda Fit To Young Urbanites
by Karl Greenberg
Three TV spots, keeping the "Fit is Go!" tag, will air during NFL games and on appointment-viewing network TV shows. The ads make fun … Read the whole story
ELECTRONICS
Apple Nano Spots Seek To Put Color Back In Sales
by Laurie Sullivan
Apple communicates well with its target audience by tapping an unmet need for self-expression through customizing music playlists, says Brand Keys' Amy Shea. "Apple … Read the whole story
RETAIL
Memo To Retail Execs: Load Up On Tums
by Sarah Mahoney
One way retailers may try to goose sales, predicts Mediamark Research & Intelligence, is by targeting the 62 million consumers who start shopping before … Read the whole story
BEVERAGES
Dos Equis Tour Plays Off 'Most Interesting' Campaign
by Karlene Lukovitz
Next month, Heineken USA's Dos Equis beer starts a 14-city tour of the show, featuring Jim Rose as emcee. Rose is the creator/emcee of … Read the whole story
STRATEGY
At Advertising Week: Marketers Find Online Comedy Works
by Karl Greenberg
Panelists said the risks are worth the reach. And they said that the space is becoming friendlier to advertisers because the sort of shock … Read the whole story