• After Bailout Deal, Financial Brands Twist In The Wind

    How consumers will channel generic rage against individual companies, Ries says, depends on how responsibly companies maintain their visibility during the crisis period. "While it's important for companies to get out in front of consumers," she says, "the best thing is to fight a PR war with PR, not with advertising." ...Read the whole story

  • Animated Spots Sell Honda Fit To Young Urbanites

    Three TV spots, keeping the "Fit is Go!" tag, will air during NFL games and on appointment-viewing network TV shows. The ads make fun of gas-guzzling cars with visual metaphors based on old American cars from the 60s and 70s. In each ad, the Fit escapes being "attacked" by the carnivorous vehicles. ...Read the whole story

  • Apple Nano Spots Seek To Put Color Back In Sales

    Apple communicates well with its target audience by tapping an unmet need for self-expression through customizing music playlists, says Brand Keys' Amy Shea. "Apple knows the generation they communicate with speaks in visuals, color and music. They are a less language-oriented generation and more visual and musical." ...Read the whole story

  • Memo To Retail Execs: Load Up On Tums

    One way retailers may try to goose sales, predicts Mediamark Research & Intelligence, is by targeting the 62 million consumers who start shopping before Black Friday. That group--about 35.1% of the population--is more likely to be female, a Baby Boomer, and heavy purchasers of toys. ...Read the whole story

  • Dos Equis Tour Plays Off 'Most Interesting' Campaign

    Next month, Heineken USA's Dos Equis beer starts a 14-city tour of the show, featuring Jim Rose as emcee. Rose is the creator/emcee of "The Jim Rose Circus," a modern-day version of a circus sideshow that's become a cult phenomenon since its inception in the early '90s. ...Read the whole story

  • At Advertising Week: Marketers Find Online Comedy Works

    Panelists said the risks are worth the reach. And they said that the space is becoming friendlier to advertisers because the sort of shock video that defined online humor--low-quality, user-generated clips--is being supplanted by much higher-quality, original content, with less shock value. ...Read the whole story

  • Who's Cooking With Fresh Food?

    Top 10 DMAs in which adults say they "prefer cooking with fresh food than canned or frozen." 1 San Francisco/ Oakland/ San Jose 2 Monterey/ ... ...More

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