Marketing Daily
Thursday, October 2, 2008
  • AUTOMOTIVE
    September Sales Sinkage Stuns Automakers
    by Karl Greenberg

    The combination of plummeting loans and shrinking leases is upending the market, which had been defined by consumers trading up from small cars to … Read the whole story

  • COMMENTARY
    A Vote With Its Own Change
    by Aaron Baar, Staff Writer

    Given what touchy subjects politics and religion both are, why do marketers feel it incumbent upon them to drag the former into their marketing … Read the whole story

  • RESTAURANTS
    Wendy's Gets Aggressive; Dunkin' Offers 99¢ Lattes
    by Karlene Lukovitz

    Wendy's value-menu moves were a strategic attempt to capitalize on McDonald's' acknowledgement that it might have to alter or replace its $1 double cheeseburger, … Read the whole story

  • TELECOM
    AT&T U-verse, Verizon FiOS Lead in Customer Satisfaction
    by Laurie Sullivan

    Consumer satisfaction for picture clarity and programming exceeds expectations, J.D. Power and Associates found, and customer service has also been tops. For example, installing … Read the whole story

  • RETAIL
    For Coupon Queens, It's The Thrill Of The Hunt
    by Sarah Mahoney

    The research revealed that hunting for cheaper products provided these women with more than just savings. "They get a real sense of accomplishment, and … Read the whole story

  • RETAIL
    Reebok Taps Into Teenage Boy Talk With New Shoes
    by Nina Lentini

    "The Talkin Krazy is sold with a dry erase marker so it can easily wipe clean to start again," says the retailer, adding, "The … Read the whole story

  • ELECTRONICS
    Appliance Owners Put Premium On Ease Of Use
    by Karl Greenberg

    J.D. Power and Associates says that while price was critical to customer satisfaction in recent years, this year ease of use became more important, … Read the whole story