"Obama sent out a text message to supporters letting them know his pick for the vice presidential candidate," says brand guru Laura Reis. "Verizon … Read the whole story
1 Princess 2 Witch 3 Hannah Montana 4 Spider-Man 5 Pirate 6 Star Wars character 7 Pumpkin 8 Batman 9 Disney princess 10 Athlete … Read the whole story
On the basis of loyalty and engagement assessments, this week it appears that Obama is going to be the newest White House resident. But … Read the whole story
Many retailers are already struggling, and some industry experts have predicted that the coming holiday season will be the worst in nearly two decades. … Read the whole story
"We're getting our messages out there, and moving from a monologue to a dialogue," says director of digital communications, Adam Brown. "I'd love to … Read the whole story
"If you are in the apparel or casual dining industry it's going to be a tough short-term road," says Focalyst's Chris Murphy. The two … Read the whole story
The jeans marketer plans to make 5 million consumer impressions over the next six months, with spots running on sports and general-interest programming, a … Read the whole story
During broadcasts, Bridgestone will run the "Screaming Squirrel" spot with the "It's Bridgestone or Nothing" theme that broke during the Super Bowl, and will … Read the whole story