• Subaru Leverages Buyers' Philanthropy In Promo

    "In looking for a way to stand out during the December selling period, one of the pieces of research we see is that our customers are socially involved, very involved with supporting their communities--we see that often," says Kevin Mayer, director of marketing communications for the company. ...Read the whole story

  • Cyber Monday: Can't Trust That Day?

    Online retailers know they're as vulnerable to consumer anxiety as regular stores, and a new poll from the National Retail Federation finds that an impressive 83% of them are pulling out all the stops, offering some kind of price promotion just in time for Cyber Monday. ...Read the whole story

  • ConAgra's Parkay Tub Is Talking Again

    The new campaign is promoting a new formulation that includes nonfat milk to enhance creaminess and texture. Nonfat milk was used "specifically to avoid any fat in the finished product," although the marketing is more focused on milk as an ingredient than the fact that it's nonfat milk, according to ConAgra spokesperson Jeff Mochal. ...Read the whole story

  • KFC Invites Consumers To Share Holiday Traditions

    "At KFC we're all about families, and one of the Colonel's favorite occasions was gathering families 'round a good meal," says Javier Benito, executive vice president of marketing and food innovation. "This contest will celebrate the most original holiday family traditions and encourage families to start a few new ones with our new family meal option -- KFC's Two Originals Meal." ...Read the whole story

  • P&G Charms N.Y. Visitors, Residents With Restrooms

    The 20 luxury bathroom stalls, served by attendants, have a winter wonderland forest theme. There are also baby changing stations, flat-screen televisions, a Charmin retail boutique, and a "family photo area" with a printing station, assuming tourists want that rare bathroom shot. Another P&G brand sponsors the second-floor Duracell Power Lodge. ...Read the whole story

  • NFL To Experiment With 3D In Theaters

    The NFL will experiment by offering a game next month in 3D in theaters, but the technology may be eventually ticketed for in-home viewing. The Dec. 4 presentation will air a live feed of the Thursday night San Diego vs. Oakland game, available only to "invited guests." ...Read the whole story



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