Marketing Daily
Monday, December 8, 2008
  • SPIRITS
    Jameson Whiskey Texts Targets On N.Y. Streets
    by

    As he awaited his debut on the streets, TBWA/Chiat/Day Creative Director James Cheung called the live ads a combination of "chatroom, out-of-home and conversation … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    Five Things You Should Know About Kids And Advertising
    by Anne Marie Kelly

    It's no secret that U.S. adults are bombarded with advertising messages in every waking hour, in just about every venue imaginable. Little surprise, then, … Read the whole story

  • RETAIL
    Coty To Launch Faith Hill Fragrance
    by Sarah Mahoney

    How well Hill's fragrance will do, says Euromonitor International's Virginia Lee, has to do with several factors, "not the least of which is the … Read the whole story

  • PHARMA
    Bristol-Myers Engages Chinese With Hepatitis B
    by Aaron Baar

    While the commercials are currently scheduled to run only in Mandarin in New York, it's likely they'll be extended to other languages and markets … Read the whole story

  • RESEARCH
    CPGs Are Improving Their Recall Response
    by Karlene Lukovitz

    "Consumers are becoming less tolerant of recalls, with more than 50% changing their product choices," said Deloitte vice chairman and consumer products practice leader … Read the whole story

  • RETAIL
    Talbots Puts Customers In Role Of Hostess At Stores
    by Karl Greenberg

    "We selected a regular customer who frequents a particular store and invited her to be the hostess. She then created her list of invitees … Read the whole story

  • STRATEGY
    Stymied CMOs Can Turn Sow's Ear Into Silk Purse
    by Karl Greenberg

    "Marketers can say, 'We can do that but we need data now, we need to get integration done now.' This is a great opportunity … Read the whole story