Wednesday, March 25, 2009
  • Consumers Seek Self-Reliance In The Home

    It looks like America's growing willingness to roll up its sleeves and get its hands dirty is due to more than the recession, as marketers like the Clorox Co., Church & Dwight, and SC Johnson continue to roll out products that appeal to the moment's perfect trifecta of values: Cleanliness, thriftiness, and transparency. ...Read the whole story

  • Mobile App Space Could Quadruple By '13

    Marketers could be primed to take advantage of the space, with things that are not necessarily showy or complicated. Zippo, notes In-Stat's David Chamberlain, has a very simple -- and very popular -- application at Apple's App Store that "doesn't do a thing, except put the name Zippo in people's hands." ...Read the whole story

  • P&G Backs Public Toilet Database Site, App

    The SitOrSquat Web site is designed to help travelers find the cleanest public restrooms wherever they happen to be. "Our goal is to connect Charmin with innovative conversations and solutions as a brand that understands the importance of bringing the best bathroom experience to consumers, even when they're away from home," says Jacques Hagopian, brand manager for Charmin. ...Read the whole story

  • Dealerships Profit From Nissan Effort

    HOLLYWOOD, Calif. -- A digital campaign launched by Nissan for its Rogue was so successful that dealerships were seeing waiting lists for the car -- something they hadn't seen in a while, according to the ad agency behind the effort, which discussed it as a case study at Tuesday's OMMA Global Hollywood conference. ...Read the whole story

  • Group To Air New Anti-Tobacco Ads

    Nicole Dorrler, senior director of marketing at Truth, says the new program with MTV, which runs through May, precedes a new multi-media campaign set for June. "A lot of our strategy here is not just with MTV, it's really to find content relevant to that audience." She says that upcoming efforts include summer partnerships around music and emerging bands. ...Read the whole story

  • Firms Need To Address Consumer Concerns

    Thomas Riehle, managing partner with D.C.-based polling firm RT Strategies, says financial companies must not only do more advertising and PR but also address the issues currently on consumers' minds. "You have a moment when people want to hear from you," he said of the financial firms, but most consumers "are not hearing anything.... The one group of people that has everyone's attention is not using the opportunity." ...Read the whole story

  • Carroll Shelby Changes Lanes

    Auto racing legend Carroll Shelby, chairman and founder of Carroll Shelby International Inc., has launched "Shelby Signature Foods." The company will focus on healthy comfort foods, as well as regional specialties such as salad dressing mixes, cornbread, salsa, and fried chicken batter mix, per a release. After retiring from the race circuit, Shelby started working with Ford Motor in the early Sixties to create the Mustang-based Cobra sports car and Shelby Mustangs. Shelby also helped start the Chili's restaurant chain with Larry Lavine in 1975. --Karl Greenberg ...Read the whole story

  • Ford Celebrates Mustang's 45th

    Ford Motor is celebrating the 45th anniversary of the Mustang next month with a four-day event in Birmingham, Ala. The event, at Barber Motorsports Park a raceway, will include Ford Racing Mustang Challenge, a new pro racing series; car shows; aftermarket-product fairs and judged competitions.--Karl Greenberg ...Read the whole story

  • Sharp Electronics Signs With The Mets
  • Country Of Turkey Beckons In 'Unlimited' Effort
Retail's Ecosystem

As a medium, the store represents a complex environment. Like many such ecosystems, it is evolving rapidly. Here's how. ...More