Marketing Daily
Tuesday, April 7, 2009
  • FOOD
    Hillshire Farm, Miller Launch Co-Branded Brats
    by Karlene Lukovitz

    The new sausage products will be featured in the 2009 Char-Broil Grilling Tour, with stops at food, music, racing, sporting and miscellaneous events and … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    Own Your Marketing Results, Not Your Silo
    by Blaine Mathieu

    I'm urging you to start a bottom-up revolution -- nudging your organization toward integration one conversation at a time. Read the whole story

  • RETAIL
    'Treasure Hunt' Author On Recession's Effects
    by Sarah Mahoney

    "Retailers are right now working with their manufacturing partners to deliver higher value. They are working to provide innovations that build in better materials, … Read the whole story

  • TELECOM
    Sprint Launches Two-Pronged Campaign
    by Nina Lentini

    One debuted during Monday night's "24" on Fox, where Sprint has already created a relationship, according to Mike Goff, VP of national advertising for … Read the whole story

  • TRANSPORTATION
    Alaska Airlines Moves Expectations Needle North
    by Karl Greenberg

    While the company has spent the last couple of years beefing up operations and customer service, advertising had been more about products, not about … Read the whole story

  • AUTOMOTIVE
    Honda Effort Touts Long-Term Value
    by Karl Greenberg

    This week, Honda launches a campaign via AOR RPA comprising nine TV spots touting Honda's Accord, Civic, CR-V, Fit, Odyssey and Pilot vehicles with … Read the whole story

  • FINANCIAL SERVICES
    HomeFinder.com Launches $40M Newspaper Effort
    by

    Two initial ads, under the theme "Let Homes and People Find Each Other," show side-by-side symmetry of a house and its owner -- one … Read the whole story