MediaPost Publications - Marketing Daily 04/09/2009

FINANCIAL SERVICES
Credit Union's Strategy Weathers Economy
by
"Freedom Is ..." replaced a strictly brand-centric campaign that had been celebrating Ent's 50th anniversary, says Lisa Wiesner, account supervisor at Vladimir Jones, the … Read the whole story
Who Owns Cats?
by
Top 10 DMAs in which live adults who own cats: 1 Portland, Ore. 2 Paducah, Ky./ Cape Girardeau, Mo./ Harrisburg, Ill. 3 Burlington, Vt./ … Read the whole story

COMMENTARY
The 2% Opportunity
by Steven Morris
To effectively and authentically communicate we must be thinking about our audience as least as much as we're thinking about ourselves. Read the whole story
AUTOMOTIVE
N.Y. Auto Show: What A Strange Trip It's Been
by Karl Greenberg
In one of the stranger press conferences and one that is most emblematic of where the automakers stand, Chrysler had Vice Chairman Jim Press … Read the whole story
RETAIL
Kroger Joins Group In 'Bread Art Project' Promo
by Sarah Mahoney
In addition to small online buys to promote the fundraiser, Kroger will provide point-of-purchase support in its bread aisles from mid-April through mid-May, as … Read the whole story
AUTOMOTIVE
VW Chief: 'Hard Times Drive Innovation'
by Karl Greenberg
"The day will come when we will be liberated from fossil fuel, but that day is years away," said Volkswagen Group of America's Stefan … Read the whole story
RESTAURANTS
Burger King SpongeBob Ad Too Sexual?
by Karlene Lukovitz
"That Burger King and Nickelodeon would sell kids meals by associating a beloved, male character like SpongeBob with lechery shows how little either company … Read the whole story
AUTOMOTIVE
Audi Looks To Market Diesel As Cause
by Karl Greenberg
Scott Keogh, chief marketing officer for the Herndon, Va.-based Audi of America, says Audi will introduce turbo direct injection (TDI), clean diesel engines in … Read the whole story