The campaign, supported by donations from local media, will span regional TV, radio, print and Web advertising and run through May. The attention-getting tagline … Read the whole story

Some of the softness, however, has more to do with a slight shift in the calendar, due to the later-than-usual Easter holiday. At Walmart, … Read the whole story

The company also discussed a program called "Drive@Earth" that will develop earth-friendly vehicles like the iMiev, a micro-sized, plug-in car planned for the U.S. … Read the whole story

Broadband video is also part of the marketing mix, featuring a player developed by Discover Card's digital agency. During breaks in shows online, the … Read the whole story

The latest in a series of a media-specific ad campaigns for the bank, this aerial message is intended to support FirstBank's positioning. Says Jonathan … Read the whole story

With price points from $26 to $55, the three brands arrive at a tricky time for anyone selling teen apparel. Consistently higher-end brands, such … Read the whole story

Soul and Forte will accelerate Kia's efforts because they are meant for younger buyers. "We have found that the target we are going after … Read the whole story