Marketing Daily
Tuesday, May 12, 2009
  • PACKAGED GOODS
    Kimberly-Clark Puts Reality Spin On Pull-Ups
    by Karl Greenberg

    Kimberly-Clark has taken a reality-TV approach to explore the joys and stresses of potty training, with a series of documentary-style videos. The effort for … Read the whole story

  • COMMENTARY
    Recreating Marketing
    by Curt Doolittle

    Here is one strategy you should consider: Split your budget in half -- one half for creating awareness using traditional media and one half … Read the whole story

  • FOOD
    CSPI Targets Restaurant Food Sodium
    by Karlene Lukovitz

    It is urging Congress to pass legislation requiring a plan to reduce sodium in packaged and restaurant food by half within 10 years. Meanwhile, … Read the whole story

  • COMMENTARY
    Running On Teamwork
    by Jim Osterman

    One of the proactive qualities of the Team in Training organization is the wealth of help they make available from the moment someone commits … Read the whole story

  • RESTAURANTS
    Chipotle Campaign Invites Video Combos
    by Aaron Baar

    The centerpiece of the campaign is www.mychipotle.com, where customers can submit their favorite Chipotle combinations in a video. "Chipotle is fortunate to have a … Read the whole story

  • AUTOMOTIVE
    Troy-Bilt Aims National Effort At Gen X
    by Karl Greenberg

    This year, the company is boosting its ad budget by half with this effort, which focuses on the elevating the brand rather than touting … Read the whole story

  • FOOD
    InWindow Media Bows Snickers Campaign
    by Erik Sass

    Snickers has tapped Inwindow Outdoor to produce eye-catching digital displays in storefronts that complement its national ad campaign, featuring puns and amusing slogans touting … Read the whole story