MediaPost Publications - Marketing Daily 05/18/2009

AUTOMOTIVE
Toyota Adds Car Keys To Cap And Gown Passage
by Karl Greenberg
The offer of a $1,000 rebate applies to Corolla, Matrix, RAV4, Camry, Tacoma and Yaris, or any Scion car. Scion digital ads are running … Read the whole story
Who Uses Tooth Whiteners?
by
Top 10 DMAs in which live adults who used tooth whiteners in the last six months: 1 Chicago 2 Fresno/ Visalia, Calif. 3 Miami/ … Read the whole story

COMMENTARY
Advanced Advertising Goes Primetime
by Tara Walpert Levy
If you are a distributor, programmer, or marketer who is not yet immersed in determining how to take advantage of these capabilities, tune in! Read the whole story
FOOD
Breyers Webisodes Feature '30 Rock' Star
by Karlene Lukovitz
The Unilever brand is also encouraging consumers to get in on the act by uploading a photo and face-mapping technology from Oddcast. The software … Read the whole story
TELECOM
AT&T Campaign Touts Smartphone Success
by Aaron Baar
The new campaign, which includes television, print and online advertisements, will leverage research conducted by comScore that shows twice as many smartphone users are … Read the whole story
FINANCIAL SERVICES
GMAC Bank Changes Name To Ally Bank
by Tanya Gazdik
The re-branding of the bank, a unit of GMAC Financial Services, is likely an effort to distance itself from its troubled parent, GMAC LLC. … Read the whole story
RETAIL
Retailers' Credit Crunch Keeps 'Em Up At Night
by Sarah Mahoney
As more and more chains have seen their credit rating slashed, and many downgraded to junk status, the fears are acute, says Doug Hart, … Read the whole story
AUTOMOTIVE
GM Tries To Soften Dealer Loss With Wind-Down
by Karl Greenberg
Mark LaNeve, VP of North American vehicle sales, service and marketing, conducting a conference call from his Cadillac Escalade via OnStar, noted that GM … Read the whole story