About advertising its "Recycle your Ride" program, Ford's John Felice says, "We have a very robust plan for that. We are in a first-mover … Read the whole story
Top 10 DMAs in which live adults who spent more than $300 on video game systems in the last year: 1 San Francisco/ Oakland/ … Read the whole story
Reigniting and restoring optimism in today's Reinvention Economy, Part 1 of 2 Read the whole story
The campaign's new tagline, "Wear With Purpose," replaces the previous "Legend in Work," which had been the company's line for more than a decade. … Read the whole story
Robert Hollander, founder of L.A.-based Brand Sense Marketing, which handles licensing for Britney Spears, says Michael Jackson's iconography will efface the particulars of his … Read the whole story
ConAgra upped its marketing expenditures for the consumer business by $16 million during the quarter, which saw the launch of the ambitious new Healthy … Read the whole story
"The majority of applicants search multiple times," Google's Masha Korsunsky tells Marketing Daily. "So marketers need to have a consistent message and reach these … Read the whole story
Other big advertiser deals include General Motors' Cadillac, which will sponsor a "Ride of Your Life" sweepstakes. American Honda, Hampton Inns and bicycle manufacturer … Read the whole story