Marketing Daily
Thursday, July 2, 2009
  • McDonald's Rolls Out Premium Burgers

    The QSR's core burger business has seen growing competition from a proliferating number of smaller-format fast-casual chains offering premium burgers, such as Smashburger and … Read the whole story

  • Who Enjoys Mixed Drinks?

    Top 10 DMAs in which live adults who enjoyed mixed drinks in the last six months: 1 Chicago 2 Philadelphia 3 Hartford & New … Read the whole story

  • Most Americans Still Befuddled By Smartphones

    Close to 40% of those planning purchases say they haven't taken the plunge yet because they hate shopping for electronics, period - with 45% … Read the whole story

  • Levi's Fires Off Brand Effort, 'Go Forth'

    The "Go Forth" mantra will stretch across all key touchpoints for the brand, from product innovation and retail experience to more traditional advertising outlets … Read the whole story

  • KFC Adds Star Power To 'Hitmaker' Contest

    "As the program has grown, it adds that extra layer of excitement to the contest," Jermaine Higgins, KFC's manager of multicultural marketing, tells Marketing … Read the whole story

  • Air Force Targets Millennials In New Effort

    The new effort, says a spokesperson, is "really to highlight the some of the more interesting career fields airmen are involved in today with … Read the whole story

  • Gillette Goes Global For 'The Moment'

    The company says it has found that one thing men have in common is doubt. One would not think the Gillette Champions -- Roger … Read the whole story

  • Stops Pulled Out To Get Buyers In Showrooms

    June is turning into a rout at auto showrooms, as sales disappoint at the beginning of driving season. Several automakers have responded with free … Read the whole story