Marketing Daily
Friday, July 3, 2009
  • Piaggio Buzzes Up Scooters Via Event, Promo

    This weekend, Vespa sponsors Amerivespa, a yearly gathering of Vespa aficionados. The de facto Sturgis of scooters event takes place in Los Gatos, Calif. … Read the whole story

  • Who Spends On Cameras?

    Top 10 DMAs in which live adults who spent more than $200 on cameras in the last year: 1 Austin, Texas 2 Minneapolis/ St. … Read the whole story

  • Happy Hot Dog Day

    Charmin is whiffing on one of the all-time great marketing opportunities with that guy. Anyway, the winner was awarded a championship belt that looked … Read the whole story

  • Growth-Challenged Lawn/Garden Industry Goes Greener

    Scotts Miracle-Gro brands continue to increase their heavy dominance of L&G supply categories, including lawn fertilizers, plant foods, potting soil, herbicides and insecticides. Scotts … Read the whole story

  • Wave That Flag: Travel Down, July 4th Parties On Rise

    They'll also show their red, white and blue spirit, with more people taking in local fireworks (42.7% vs. 40.2% last year) and watching parades. … Read the whole story

  • Study: JetBlue, Alaska Airlines Satisfy Customers

    Despite the kudos those airlines received, the J.D. Power study finds that overall customer satisfaction with airlines in 2009 has declined for a third … Read the whole story

  • Buick Campaign Aims At Younger Crowd

    One of the in-cinema ads has a cop showing up at a lover's lane overlook to examine a LaCrosse parked there. While nobody's in … Read the whole story

  • Ancestry.com Campaign Touts 'Discovery'

    The television ads -- which are targeted at adults 45 and older (when, according to Richards, one's curiosity about family history really sets in) … Read the whole story