Thursday, July 23, 2009
  • Hallmark Greeting Cards Go Mobile

    "From a brand perspective, it shows that we remain relevant," says Deidra Mize, a Hallmark rep. "We consider ourselves a communications company, and we're going to be wherever people are doing that." The mobile cards are meant to go beyond what might be considered traditional text messaging. "It's taking the words and adding an emotion to them," she says. ...Read the whole story

  • Edmunds.com Sees A Queue Of Potential Buyers

    "We have seen more numbers of consumers ready to pull the trigger than we have in the past and that's a combination of two factors," says Edmunds' Jesse Toprak. "First, a general pent-up demand due to the decline in the economy and consumers postponing purchase, and, second, [driven by] the 'Cash for Clunkers' program." ...Read the whole story

  • Butterfinger Revives Tagline, Launches Video Contest

    Butterfinger has created the user-generated video contest as a way for fans to respond to its new national TV ad campaign, which reintroduces a variation of the tagline made famous by Bart Simpson from 1990 to 2001: "Nobody better lay a finger on my Butterfinger." ...Read the whole story

  • J.D. Power Says Hyundai Genesis Was A Moon Shot

    The firm's inaugural Vehicle Launch Index, which quantified how well new and redesigned vehicles do in the first eight month's post-launch looks at things like vehicle revenue, dealer gross profit, incentives, residual value and the credit quality of buyers to rank automakers. ...Read the whole story

  • Gatorade Still Weak Link At PepsiCo

    During the quarterly call on Wednesday, PepsiCo chairman/CEO Indra Nooyi said that during the years prior to 2007 when Gatorade was growing at a clip of 12% to 18% per year, it had attracted many "casual" drinkers. These casual drinkers have been attracted away by less expensive alternatives, including tap and bottled water. ...Read the whole story

  • Endangered Old Money: Perils Of The Slightly Rich

    We asked Larry Samuel, author of Rich: The Rise and Fall of American Wealth Culture (Amacom) and founder of Culture Planning, a marketing firm, to weigh in what's happened to the old families, and the upstarts that are replacing them in America's status hierarchy. ...Read the whole story

Five Essential E's Are Key To Success

Experiential engages the consumer to interact "live," with the brand, thus making him or her part of the learning process. Here's how to do it. ...More

  • Go Above And Beyond

    Right now brands have a unique opportunity to understand how they can matter more to consumers by delivering beyond the product and value proposition and contributing to an individual's experience. ...More