Experiential engages the consumer to interact "live," with the brand, thus making him or her part of the learning process. Here's how to do … Read the whole story
"From a brand perspective, it shows that we remain relevant," says Deidra Mize, a Hallmark rep. "We consider ourselves a communications company, and we're … Read the whole story
"We have seen more numbers of consumers ready to pull the trigger than we have in the past and that's a combination of two … Read the whole story
Right now brands have a unique opportunity to understand how they can matter more to consumers by delivering beyond the product and value proposition … Read the whole story
Butterfinger has created the user-generated video contest as a way for fans to respond to its new national TV ad campaign, which reintroduces a … Read the whole story
The firm's inaugural Vehicle Launch Index, which quantified how well new and redesigned vehicles do in the first eight month's post-launch looks at things … Read the whole story
During the quarterly call on Wednesday, PepsiCo chairman/CEO Indra Nooyi said that during the years prior to 2007 when Gatorade was growing at a … Read the whole story
We asked Larry Samuel, author of Rich: The Rise and Fall of American Wealth Culture (Amacom) and founder of Culture Planning, a marketing firm, … Read the whole story