The effort is being supported by a national TV, print, radio and interactive campaign, via BBDO, launching Friday. The television buy is both national … Read the whole story

The effort, which also includes a print advertisement and trade materials, targets both architects and office designers as well as the typical worker who … Read the whole story

A spokesperson for Swiffer says the event gives the brand access to blogger loyalists. Beth Feldman, co-founder of RoleMommy.com and one of the bloggers … Read the whole story

In conjunction with the unveiling of the new OpenForum, American Express will launch a TV spot featuring actual entrepreneurs. The spot highlights the role … Read the whole story

CSPI said Denny's was chosen for the class action suit because, "as far as we can tell, Denny's is public enemy #1" as far … Read the whole story

At this point in the summer, the "staycation" may be as dull as another Sunday of backyard whiffle ball. So Target Corp. says it … Read the whole story