Marketing Daily
Friday, July 31, 2009
  • L.L.Bean Goes Mobile With 'Moosentration'

    The game features three skill levels, 24 game variations and eight pictures sets to choose from. Gamers can test their memory skills by matching … Read the whole story

  • Break Through The Bottleneck

    A strong commitment to branding on the part of the corporation can often eliminate individual agendas in middle management. Read the whole story

  • Ford Buffs Taurus Image As '10 Model Launches

    The media plan includes Ford's highest-ever percentage of digital, experiential and lifestyle events for a product launch. "It is also a first for an … Read the whole story

  • Sunny D Brings Peel 'n Taste To The Grocery

    The company is touting SunnyD Smoothies as a way to get people their righteous dose of calcium and vitamin D. The line extension launched … Read the whole story

  • Does Meaning Of 'Comfort Foods' Vary By Age?

    A national online survey found that sweets dominate category choices regardless of age. Nearly half (46%) of men and women across the Boomer, Gen … Read the whole story

  • Time To Focus On Gen X's Insurance Needs

    Members of Generation X are starting to see the value of insurance, and are interested in the product. According to Mintel, 63% of Gen … Read the whole story