MediaPost Publications - Marketing Daily 10/07/2009

FINANCIAL SERVICES
Chase Partners With Sundance Channel On Films
by Tanya Gazdik
The centerpiece is a co-branded weekly film block, "Official Selection: The Tastemaker Series," which airs Wednesdays at 10:30 p.m. from Oct. 7 to Nov. … Read the whole story
Who's Getting Coupons Via Loyalty Cards?
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Top 10 DMAs in which reside adults who obtain coupons through preferred customer card/loyalty card: 1 Seattle/ Tacoma 2 Milwaukee, Wis. 3 Richmond/ Petersburg, … Read the whole story

COMMENTARY
All We Ever Needed To Know About Women, We Learned Through Women
by Jere Doyle
Marketing to women (or any demographic for that matter) is like dating. In order to get into her heart, mind, and good graces, understand … Read the whole story
ELECTRONICS
Powermat Lets The Chargers Do The Talking
by Aaron Baar
The company is targeting new technology early adopters, as well as heavy travelers with this introductory campaign, Woods says. "I think there's a lot … Read the whole story
RETAIL
Neiman Marcus Says Let 'Em Drive Cupcake
by Sarah Mahoney
The retailer's catalog will present all the insane extravagances that the Christmas Book, now in its 83rd year, is best known for, like the … Read the whole story
REGULATION
Puffery In Ads Is Slippery Slope, Panel Finds
by Karl Greenberg
At the "Best Puffery Panel in the Universe" at the BBB's National Advertising Division Conference in New York, panelists agreed that marketers, creatives and … Read the whole story
BEVERAGES
Ocean Spray, Jamba Vie For Big Apple's Attention
by Karlene Lukovitz
Even jaded New Yorkers are likely to take note when encountering a cranberry bog in the middle of Rockefeller Center. Or for that matter, … Read the whole story
RETAIL
Thermador Offers Wealthy Deal On Stoves
by Karl Greenberg
Zack Elkin tells Marketing Daily that the company has weathered the economic storm during the past year partly because of market traction from its … Read the whole story