"7-Eleven wants to promote our great-tasting Brazilian Bold to a younger generation of coffee drinkers," Stephanie Hoppe tells Marketing Daily. "We know they like … Read the whole story
Top 10 DMAs in which adults reside who live in a household that used organic food in the past month: 1 San Francisco/ Oakland/ … Read the whole story
TV, email and eBusiness have given us a lot, but they engender a context that bleeds us of the normal interplay and untidy elegance … Read the whole story
"We have had a lot of feedback on the films on Twitter, so we decided to launch there exclusively," says Barbara Ponce. The purpose … Read the whole story
"It's kind of buyer's envy," Kirk Parsons, senior director of wireless services at J.D. Power, tells Marketing Daily. "More often than not, these buyers … Read the whole story
Volume for energy drinks as a whole was also up by double digits, but the Gatorade brand -- which has recently revived its partnership … Read the whole story
Michael Cooperman, senior director, consumer marketing and product development at J.D. Power, says NASCAR and the movies help domestics more than imports. "Chevy, Dodge, … Read the whole story
The best performances continued to come from those chains that stress value: TJX, owner of TJ Maxx and Marshalls, saw its sales jump 7%, … Read the whole story