Sun Life Financial pokes fun at its relative anonymity among consumers with its first integrated, national ad campaign: "Get to Know Sun Life." Read the whole story

Just in time for the turn of the calendar page, discount retailers are cutting holiday prices, making the kind of offers normally reserved for … Read the whole story

Starbucks' decision to merge its year-old, $25-per-year Gold rewards card and its lower-level card into a single, frequency-driven rewards program signals a shift to … Read the whole story

Long the online destination for bargain hunters, eBay is moving from the virtual to the real world this holiday season, conducting a 12-city tour … Read the whole story

A cause marketing effort by Sara Lee Deli seeks to attract new Twitter followers while also fighting hunger. Read the whole story

If Ford is in turnaround mode, it seems to have tightened its turning radius. The company, which reported solid results for the third quarter, … Read the whole story