Strap on your trend radar. The doldrums of December always bring out people's Inner Prognosticator. But this year, with a recession the marketing world … Read the whole story
Top 10 DMAs in which reside adults who have used mouthwash in the last six month: 1 Jackson, Miss. 2 Philadelphia 3 Memphis, Tenn. … Read the whole story
Companies need Brand Guidelines to inspire and instruct employees how to generate excitement and interest in the brand. Here is what those guidelines are … Read the whole story
The skin care maker is kicking off the campaign with the debut of the Nivea XOXO Chain in which Nivea encourages consumers to upload … Read the whole story
Given the connected nature of today's media, the way to reach these techfluentials is through an online and/or mobile strategy. "It all starts with … Read the whole story
Many major companies, including Coca-Cola, Kellogg, Kraft, General Mills and Nestlé, continue to confuse or defraud consumers about the health effects, ingredients, or 'natural'-ness … Read the whole story
Now a second sponsorship shoe has dropped for Tiger Woods. AT&T said it ended its multiyear deal with Tiger Woods, which started in February, … Read the whole story