Marketing Daily
Tuesday, March 16, 2010
  • AIRLINES
    Southwest Launches Seven New Spots
    by Tanya Gazdik

    "I think that it is a terrific spot for Southwest," says Henry Harteveldt, principal airline analyst for Forrester Research. "It's just like the airline … Read the whole story

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  • COMMENTARY
    Listening To The Right Conversations?
    by Scott Gold

    Whatever the conversation going on right now, it's certain that in it there is potentially a germ of an idea, trend or thought that … Read the whole story

  • RESEARCH
    Teen Girls: Sisterhood, Not Social Media, Sells
    by Sarah Mahoney

    "Facebook and MySpace are very public," Euro RSCG's Karina Meckel tells Marketing Daily. "But while 8 out of 10 girls use social media, we've … Read the whole story

  • FOOD
    Frito-Lay, 'People' Team On Digital Effort
    by Aaron Baar

    Over the course of the next few months, Lays will choose select photos from the exhibit to be featured on Lay's potato chip bags … Read the whole story

  • MEDIA
    Burger King, Sprint Production Co. Moving Into TV
    by David Goetzl

    MDC Partners, the holding company whose portfolio spans from direct mail to crafting ads for Burger King, is moving into TV production. The company … Read the whole story

  • RESTAURANTS
    Battle For Breakfast Diners Intensifying
    by Karlene Lukovitz

    "We see an increasingly competitive market for restaurant breakfast, even though sales have declined," sums up Eric Giandelone, director of research, Mintel Foodservice. "Restaurants … Read the whole story