In mid-May, PepsiCo will launch Pepsi Loot, an iPhone app that uses geotargeting for people to find nearby restaurants that serve Pepsi beverages, ranging … Read the whole story
Top 10 DMAs in which reside adults who painted the exterior of their homes in the last year: 1 Portland/ Auburn, Maine 2 Burlington, … Read the whole story
In April, Facebook and Apple made game-changing introductions while gatherings of characters, developers and CMO's provided glimpses into the goodness ahead. Read the whole story
"Since the accident, BP has gone from being No. 1 in its category in our brand loyalty index to dead last," says Robert Passikoff, … Read the whole story
Talk about tempests in teapots...An offhanded political joke on Twitter this week amid the controversy surrounding a new Arizona law aimed at illegal immigrants … Read the whole story
The campaign, which kicks off on Monday, features two 30-second TV spots, one showing a woman's thought process as she shops, the other a … Read the whole story
Bosch Spark Plugs is touting its relationship with race team Hendrick Motorsports, whose drivers are in a new multimillion-dollar national advertising campaign aimed at … Read the whole story