Marketing Daily
Tuesday, May 11, 2010
  • PACKAGED GOODS
    Taye Diggs To Do Virtual Book Reading For Alpo
    by Karlene Lukovitz

    The book, a "how-to manual written by 20 'paw-thors'," was compiled from the winning entries of a "Real Dogs Tell It Like It Is" … Read the whole story

  • AUTOMOTIVE
    Chevy Goes To Bat With 3D IPad Game
    by Karl Greenberg

    Chevrolet is extending its involvement in baseball as a marketing platform for cars and crossovers with a 3D simulation game designed for iPhone, iPod … Read the whole story

  • RETAIL
    Macy's Presents Self As Tourist Destination
    by Karl Greenberg

    "We have always had visitor services at these stores, but now have found a new way to talk with tourists by putting them online," … Read the whole story

  • TELECOM
    Google's Android Takes Bite Out Of Apple
    by Aaron Baar

    While at first blush, that may look like bad news for Apple, it really was just a matter of time before Android overtook that … Read the whole story

  • RESTAURANTS
    McDonald's Shows Healthy April Sales Gains
    by Karlene Lukovitz

    While the gains were slightly below those realized in March -- which showed global and U.S. comparable-store sales gains of 5.2% and 4.2%, respectively … Read the whole story

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  • COMMENTARY
    The Marketer's Bookshelf: Trust In The Post-BP Era
    by Sarah Mahoney, Staff Writer

    Anyone in the business of persuasion could benefit from this compelling picture of just how little consumers trust anyone. Read the whole story