"Perception of brand is just as important, or even more so, than fact," says Jim Farley. "But what I've learned over 20 years is, … Read the whole story

"I think it's a smart move, albeit not without some risk for both parties since pet supplements still fall into a regulatory gray area," … Read the whole story

The contest is drawing especially strong interest from the ex-pat community, social media networks and ad people. Entries will be judged by marketing experts, … Read the whole story

"Unfamiliarity with our brand is something we have to overcome," the new VP of advertising tells Marketing Daily in a wide-ranging Q&A.; "We have … Read the whole story

Snacking options represent a "huge" opportunity to drive traffic and sales during non-peak hours and throughout the day, for restaurant formats ranging from quick … Read the whole story

"What we're trying to do in a fun and provocative way is show the benefits of using a headset, that using a headset will … Read the whole story