• Ford's Farley On Brand's Rise In Public Perception

    "Perception of brand is just as important, or even more so, than fact," says Jim Farley. "But what I've learned over 20 years is, the truth comes out. And what we are starting to see this year is [that] about 84% of Ford customers are satisfied with the quality of their vehicles. ...Read the whole story

  • PetSmart, GNC Partner For Pet Supplements

    "I think it's a smart move, albeit not without some risk for both parties since pet supplements still fall into a regulatory gray area," says Packaged Facts' David Lummis. "As a result, unless these supplements are composed entirely of ingredients that are GRAS (generally recognized as safe) and AAFCO-approved, there's a chance some states won't allow their sale." ...Read the whole story

  • Branding South Africa: May The Best Team Win

    The contest is drawing especially strong interest from the ex-pat community, social media networks and ad people. Entries will be judged by marketing experts, South African luminaries and media specialists, and winners will get cash, computer gear and a VIP trip to South Africa, courtesy of South African Airways and South Africa Tourism. ...Read the whole story

  • Hyundai's Perry: We Need To Work On Familiarity

    "Unfamiliarity with our brand is something we have to overcome," the new VP of advertising tells Marketing Daily in a wide-ranging Q&A. "We have our rationale and product chops down, but there are other areas we need to work on. We have been very successful, but we have to be humble." ...Read the whole story

  • Snacking Menu Items Up 170% Since 2007

    Snacking options represent a "huge" opportunity to drive traffic and sales during non-peak hours and throughout the day, for restaurant formats ranging from quick service to fine dining, says Eric Giandelone, director of foodservice research at Mintel. More than a third (37%) of consumer respondents indicated that they are most likely to visit restaurants for snacks in the early and late afternoon hours (3 p.m. to 6 p.m.). ...Read the whole story

  • Jabra's Message: Keep Your Hands Off Of It!

    "What we're trying to do in a fun and provocative way is show the benefits of using a headset, that using a headset will leave you hands-free and will give you the freedom to multitask," Jonas Forsberg, general manager of Jabra's North American business, tells Marketing Daily. The company just launched a tongue-in-cheek campaign. ...Read the whole story

  • Who Uses Maternity Care?

    Top 10 DMAs in which reside adults who live in a household that used maternity care in the past three years: 1 Austin, Texas 2 ... ...More



TweetTweet: Customer Engagement Is Calling

The best kind of social engagement is relevant to consumers and resonates with them. It's not a mouthpiece. ...More

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