Marketing Daily
Thursday, May 20, 2010
  • AUTOMOTIVE
    Mercedes Cuddles Up To The Gen Y Consumer
    by Karl Greenberg

    Mercedes-Benz marketing VP Steve Cannon talks about how the brand is going beyond customer satisfaction to something he calls "customer intimacy," a quality a … Read the whole story

  • Who Buys Flowers Online?
    by

    Top 10 DMAs in which reside adults who bought flowers online in the past year: 1 Washington, D.C. 2 Boston 3 Norfolk/ Portsmouth/ Newport … Read the whole story

  • COMMENTARY
    Keeping It Real
    by Matthew Huss

    What can an organization do to build a strong brand that connects with both customers and employees? Read the whole story

  • RETAIL
    'Twilight' Star Joins Staples, DoSomething Drive
    by Tanya Gazdik

    New for 2010, Staples is launching a line of DoSomething.org-inspired products that students can use to keep organized and learn about important issues impacting … Read the whole story

  • FOOD
    Beef Expands Message, In Time For Grilling Season
    by Sarah Mahoney

    Moving toward Memorial Day, the Beef Council will heavy-up its effort, with a greater focus on recipe communication. Ads tagged "29 lean cuts, one … Read the whole story

  • CONFERENCE
    ANA Session Explores Emotion, Function Junction
    by Karl Greenberg

    Dan Germain, head of creative for UK fruit drink brand Innocent Drinks, used moleskin notebooks as an example of good emotional brand character. "They … Read the whole story

  • RESTAURANTS
    Burgerville Receipts Provide Order's Nutrition Info
    by Karlene Lukovitz

    In addition, they offer healthy hints, such as alternate menu selections with lower calories or fat, or ways to reduce these on favorite menu … Read the whole story

  • RESEARCH
    Survey: More See Mobile Phones As 'Retail Tool Kit'
    by Aaron Baar

    "It's taken a couple of years, but they've figured out the mobile phone is really a tool kit, and one of the tools it … Read the whole story