The partners with Google on its TV plan have the advantage of a halo effect of all things Google. Look for them to run … Read the whole story
Top 10 DMAs in which reside adults who live in a household that owns energy -saving appliances: 1 Honolulu, Hawaii 2 Green Bay/ Appleton, … Read the whole story
Men may groom more than they used to but they are still grooming to go up the hierarchy, to be No. 1. Modern man … Read the whole story
Jeff Schuster, executive director of global forecasting at J.D. Power and Associates said the month's slow start will change next week with the holiday. … Read the whole story
The integrated campaign will focus on grassroots online and offline components, with an emphasis on the former. The goal, says Gonzalez, is to provide … Read the whole story
To support the collaboration with the North Shore Animal League America, Arm & Hammer has launched an integrated marketing campaign with the tagline: "Tag … Read the whole story
Tim Ferguson, North American marketing director for Loctite, tells Marketing Daily that until now, the company's advertising has been product- rather than brand-focused. "We … Read the whole story