Marketing Daily
Monday, May 24, 2010
  • FOOD
    Wheat Thins Makes Bonnaroo Festival Big Platform
    by Karlene Lukovitz

    Why Bonnaroo? The festival is not only a large event (some 80,000 attendees per year), but draws an extremely diverse crowd as a result … Read the whole story

  • RETAIL
    Study Finds Affluents Believe Recovery Is Here
    by Sarah Mahoney

    "While consumer confidence seems to be improving, it doesn't mean they are reverting to their old spending habits," says Deloitte's Scott Erickson. "There is … Read the whole story

  • What Do IPhone Owners Like To Do?
    by

    Percentage of iPhone owners more likely than the average American adult to: 1 Order any product from Zappos.com +282 % 2 Shop at Bloomingdales … Read the whole story

  • COMMENTARY
    Measuring Beyond The Lead
    by Laura Patterson

    By moving beyond the lead and by improving our effectiveness and efficiency in terms of these three metrics, we can actually improve Marketing ROI. Read the whole story

  • RESTAURANTS
    Burger King Put Wings On Pig For BBQ Ribs
    by Karl Greenberg

    Burger King is launching a TV and point-of-purchase campaign for a limited-time product, BK Fire-Grilled Ribs, which will be served with a barbecue dipping … Read the whole story

  • FINANCIAL SERVICES
    Progressive's Flo Pushes Brand To 2nd From 5th
    by Aaron Baar

    "We generally say the decision process for most categories is 70/30 emotional/rational and this is a great example of that," says Brand Keys' Robert … Read the whole story

  • RESEARCH
    Consumers Give Marketers Bad Grades On Comms
    by Sarah Mahoney

    "Companies must change the way they approach social and environmental challenges, as it is increasingly difficult to assert where a company's responsibility begins, where … Read the whole story

  • FOOD
    Industry, ANA Respond To Processed Meat Report
    by Karl Greenberg

    Janet Riley, SVP and head of public affairs, at American Meat Institute Foundation, an industry group, says the industry has for years been offering … Read the whole story