• retail Supreme Court Blanks The NFL, 9 to 0 by Sarah Mahoney

    "It's a very narrow ruling and doesn't impact the entire licensing business," Oliver Herzfeld, chief legal officer for Beanstalk, a licensing agency based in New York, tells Marketing Daily. "But it does mean that major sports leagues cannot automatically assume that they can grant licenses for the entire league and escape exposure to antitrust claims." ...Read the whole story

  • automotive Toyota's Scion Takes The Kids For A Ride by Karl Greenberg

    Jack Hollis, VP of Scion, tells Marketing Daily that the eight-week-long "Unlock the tC Road Trip" is meant to build awareness with a specific crowd -- young people who spend a lot of time on the web. He says the tC has the youngest median-age buyer -- around 25 -- of any vehicle in the industry. ...Read the whole story

  • food Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans by Karlene Lukovitz

    The decision to invest in a new campaign for the brand, which is also launching four new flavor varieties, was based on the growing popularity of barbecuing, reports Bull's-Eye brand manager Noelle O'Mara. That growth is being spurred both by the economy-driven trend to more eating at home, and by consumers' interest in chicken as a healthy main course and their desire to find tasty, new ways to prepare it, she notes. ...Read the whole story

  • financial services The Hartford Is Top Auto Insurance Website by Tanya Irwin

    "With The Hartford topping our ranking for the first time, traditional carriers are clearly beginning to catch up, and even in some cases, surpass major direct-to-consumer players like Progressive and GEICO," says Pamela Pavliscak, a Change Sciences partner, and one of the authors of the report. ...Read the whole story

  • beverages Genesee Tries Ironic Touch For Genny Light by Karl Greenberg

    The campaign comprises radio, point-of-purchase, social media and online videos that posit the brew as "Official Beer of Chet Hammerton." Hammerton, invented by the agency, spouts "Chet-isms" at www.ChetHammerton.com, appears in videos and generally is meant to evince the American-blue-collar-dude ethos. ...Read the whole story

  • beverages Mountain Dew Fans Crowdsource Ad Media Buys by Laurie Sullivan

    The year-long project now asks Mountain Dew lovers to guide the media-buying process after creating the products and designing the marketing campaign. Through the DEWmocracy project, Mountain Dew polled the 4,000 Dew Labs members about their favorite Web sites. Gathering that information, Mountain Dew invited the potential media partners to pitch the DEW Labs community. ...Read the whole story

advice Juneteenth: Opportunity Knocking by Tru Pettigrew

Brands should not lose sight of how important it is to identify and establish a meaningful cultural connection with African American consumers. It is obviously ... ...More

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